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40 terms

Unit 7: Marketing

STUDY
PLAY
devise
to invent something new or new way of doing something
confine
to keep inside the limits of a particular activity, subject,...
segment
a part of something that is separate from the other parts
lever
an action that is used to put pressure on someone to do something they don't want
helpline
a telephone service that provides advice and information about a particular problem
guerrilla marketing
marketing that uses unusual methods to achieve the greatest effect for the smallest amount of money
viral marketing
a way of advertising that people will pass along a message to others
subliminal
affecting your mind even though you are not aware of it
defy (belief)
to be impossible to believe, explain, describe
scent
a pleasant smell
entice
to persuade someone to do something by offering them something
spoof
a humorous copy of a film, movie that exaggerate its main features
pass on
to give something to someone after receiving or using it
trolley
a small vehicle with wheels to carry things
endorse
to say in an advertisement that you use and like a product so that people will want to buy it
covert advertising
when a product is placed in a film
virtual advertising
digitally inserting an advert into a TV program
ceaseless
not stopping
intrusive
too noticeable in an annoying way
tempting
attractive
outlet
a shop or store that sell goods
acquisition
the act of getting something
component
one of several parts of which something is made
consumer durables
goods which are expected to last for a long time after they have been bought
expertise
expert knowledge or skill in a particular subject, activity or job
deploy
to use something effectively
pursue
to do or try to achieve something over a period of time
delegate
to give part of your work, power or authority to someone in a lower position than you
contingency
an event that may or may not happen
maneuver
a clever plan, action or movement that is used to give someone an advantage
instinctive
based on instinct, not thought or training
fragrance
a liquid that you put on your skin in order to make yourself smell nice
flee
to leave a person or a place very quickly
horde
a large crowd of people
battery
a large number of things or people of the same thing
customize
change something to suit the needs of the owner
franchise
formal permission given by a company to someone who wants to sell its goods or services
mailshot
advertising that is sent to a large number of people at the same time by mail
hoarding
a large board on the outside of a building or at the side of the road, used for putting advertisements on
cross-promotion
where you buy one product,you are recommended to buy another product that may go with it