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propagandist puts forth the idea that everybody is doing it, or everyone supports it.


the celebrity endorsement of a philosophy, movement or candidate.

Plain Folks

candidate or cause is identified with common people from everyday walks of life. Idea is to make the candidate or cause come off as grassroots and all american.


employs the use of symbols, quotes or the images of famous people to convey a message not necessarily associated with them.


to present a dreaded circumstance and usually follow it up with the kind of behavior needed to avoid that horrible event.

Logical Fallacies

premises may be equal, but the outcome is not.

Glittering Generalities

a generally accepted virtue is usually employed to stir up favorable emotions.

Name Calling

ties a person or cause to a largely perceived negative image.

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