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first run syndication
referes to shows produced specifically for the syndication market (Entertainment tonight)
advertiser supported/barter syndication
practice of selling shows to stations in return for a portion of the commercial time in the show, rather than (in addition to) cash
syndication now accounts for more than __ ________ of the national broadcast audience an dhas become a very big business, generating ad revenues comparable to any of the big four networks
an advertiser assumes responsibility for the production and usually the content of the program as well as the advertising that appears within it
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