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110 terms

ITGS Chapter 9 - Business (Online)

Key terms for the ITGS specific scenario 'Business'. These terms relate to online businesses, covered in chapter 9 of the textbook (www.itgstextbook.com).
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absolute link
HTML link to a fully specified URL.
Active Server Pages
Technology used to create dynamic web pages, designed by Microsoft.
Active Server Pages Extended
Technology used to create dynamic web pages, designed by Microsoft.
ad blockers
Software to block adverts in web pages.
ALT attribute
HTML attribute that provides a text description of images.
anchor
HTML link which points to a different part of the same page.
Apache
Well known web server software.
applet
Java program which runs inside a web page.
ASP
Technology used to create dynamic web pages, designed by Microsoft.
ASPX
Technology used to create dynamic web pages, designed by Microsoft.
B2B
E-commerce conducted between two businesses, such as a business and their suppliers.
B2C
E-commerce conducted between a business and their customers, for example, online shopping.
back-end
Database which stores web site content 'behind the scenes'.
banner ads
Graphical adverts that are typically displayed across the top of a web page.
bounce rate
Percentage of users who visit a web site but immediately leave it.
breadcrumb trails
Feature of a web site to help user navigation by showing the current page name and the names of pages which led to it, in order.
browser compatibility
An essential check to ensure that a web page appears the same way on all web browsers.
bulk email
Email sent to large numbers of users at once. May be considered spam by some users.
Business-to-Business
E-commerce conducted between two businesses, such as a business and their suppliers.
Business-to-Consumer
E-commerce conducted between a business and their customers, for example, online shopping.
C2C
E-commerce where customers deal directly with each other, such as in online auction.
Cascading Style Sheets
Technology to specify styling and formatting information for web pages.
Click Through Rate
Percentage of users who click on an advert after seeing it.
Consumer-to-Consumer
E-commerce where customers deal directly with each other, such as in online auction.
conversion rate
Percentage of visitors who visit a site and then make a purchase.
cookies
Small text file text by some web sites to recognise the user when they return.
Cost Per Click
Amount paid to the advertising company when a user clicks on an advert.
CPC
Amount paid to the advertising company when a user clicks on an advert.
CSS
Technology to specify styling and formatting information for web pages.
CTR
Percentage of users who click on an advert after seeing it.
data mining
Searching collections of data for hidden patterns.
data-driven web sites
A web site whose pages are generated at view-time, from data stored in a database. For example, when a user performs a search in a shop, all matching products are extracted from the database and a web page is generated to display them.
digital certificates
Technique used to authenticate remote users, such as online shopping businesses.
direct payment
E-commerce payment using a debit or credit card.
do not track
Initiative designed to stop tracking cookies from recording user's web activity.
domain name
Human readable names given to web sites, such as www.itgstextbook.com
Domain Name System
System for translating domain names into IP addresses.
dynamic web site
A web site whose pages are generated at view-time, from data stored in a database. For example, when a user performs a search in a shop, all matching products are extracted from the database and a web page is generated to display them.
E-commerce
The techniques used to sell products online.
E-marketing
The techniques used to market produces online.
e-store
A name for a web page which lets the user browse and purchase items.
electronic shopping cart
Feature of e-commerce sites which contains items for later purchase.
enterprise information system
System that allows an organisation to collect, manage, and analyse large amounts of information about its products, its processes, and its customers.
external link
HTML link which points to a separate, external web site.
File Transfer Protocol
System for transferring files over the Internet, often used for uploading web sites.
filtering
Software which blocks some Internet content, based on a series of rules or lists of content.
first party cookie
Cookie left by a web site the user directly visited.
Flash
Technology often used to create interactive web pages.
HTML
HyperText Markup Language. The standard language for creating web pages.
https
Protocol used to send web pages securely over the Internet.
hyperlinks
Area of a web page - text or an image - which when clicked takes the user to another web page.
internal link
HTML link which points to a different part of the same page.
Internet Service Provider
Company that provides Internet access to homes and businesses.
ISP
Company that provides Internet access to homes and businesses.
Java
Programming language often used to create interactive web pages.
JavaScript
Scripting language often used to create interactive web pages.
keyword density
Frequently with which key words appear in a web page.
keyword prominence
Locations within a web page that key words appear.
keyword spamming
Overuse of key words in a web page in an attempt to increase search engine ranking.
link farm
Service that links many pages to each other in an attempt to increase search engine ranking.
location based service
Web page which alters the information it displays based on the user's geographical location.
m-commerce
The use of mobile phones to conduct online purchases.
meta tags
HTML tags to add additional information about a web page and its content.
mobile commerce
The use of mobile phones to conduct online purchases.
MySQL
Database system often used by data driven web sites.
online reputation
Methods used to measure the "trust" and "reliability" of people in an online network, especially when performing e-commerce or writing reviews.
payment gateway
A trusted third party who is used to receive and process payments in an online transaction.
PHP
Technology used to create dynamic web pages.
plugins
Software added to web browsers to extend their functionality.
pop-ups
A type of advertisement which opens a new browser window to display adverts.
ranking of sites
Process performed by search engines to determine the order of results for a given search.
referrer
A small piece of information sent to sites you visit, telling the site which site you just came from.
relative link
HTML link to a file, with no path specified.
screen reader
Accessibility feature for users with eyesight problems, which reads text aloud.
scripting
Simple programming that can be included in web pages to make them more interactive or dynamic.
Search Engine Optimisation
Techniques used to increase a web page's search engine rankings.
secure online payment
Essential for all online transactions, often achieved using SSL or TLS encryption.
SEO
Techniques used to increase a web page's search engine rankings.
Silverlight
Technology often used to create interactive web pages.
sitemap
Overview of a web site and all the links and pages within it.
social media
Networks such as Facebook, Google, and Twitter, which are often used for advertising.
spam
Unwanted, bulk email.
sponsored links
Links show by search engines because the link owners paid a fee.
SQL
Language for managing databases by typing commands.
stylesheet
File which contains CSS information to format a web page.
tags (HTML)
Keywords in HTML which are used to mark up a web page.
targeted advertising
The use of data about an individual to determine the types of advertising which is most likely to interest them.
third party cookie
Cookie left by a web site the user did not directly visit (usually by advert companies).
third party hosting
Use of a separate, specialist company to store and manage a web site.
third party payment service
A trusted third party who is used to receive and process payments in an online transaction.
title attribute
HTML attribute that provides a text description of links.
Top Level Domain
The final part of a domain name, such as .com .net or .sv
tracking number
A number given to users when they order an item online, allowing them to see its progress from the retailer to their door.
unique identification number
Used by cookies to help recognise return visitors to web sites.
uploading
To transfer data from a client to a server computer.
uptime
Measure of how long a computer system has been operating without restarting.
viral advertising
Advertising on social media networks which spreads rapidly from user to user.
virtual world
3D environment in which character select an avatar and then explore. Sometimes used by companies for marketing purposes.
W3C
Organisation that manages standards on the world wide web.
web analytics
Software to measure and display statistics about a web site's visitors, such as pages visited, durations of visits, and web browsers used.
Web Content Management System
Software which allows management of a web site without web design skills. Content is stored in a database and published in different ways, such as on a web site, in a printed booklet, or in different languages. Sometimes called a WebCMS.
web crawler
Software which scans web pages looking for key words, so search engines can index them.
web hosting
The process of housing or storing a web site, making it available to the public, and managing the servers on which it runs.
web server
Computer which houses web pages and serves them to computers that request them.
web spider
Software which scans web pages looking for key words, so search engines can index them.
web traffic analysis
Software to measure and display statistics about a web site's visitors, such as pages visited, durations of visits, and web browsers used.
WebCMS
Software which allows management of a web site without web design skills. Content is stored in a database and published in different ways, such as on a web site, in a printed booklet, or in different languages. Sometimes called a WebCMS.
World Wide Web Consortium
Organisation that manages standards on the world wide web.
WYSIWYG
What You See Is What You Get. Refers to programs that present their output onscreen exactly as it will appear when printed.
XML
A markup language used to describe data, storing the information as plain text files.