channels of distribution

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Terms in this set (...)

channel of distribution
is the path a product takes from its producer or manufacturer to the final user.
intermediaries
business involved in sales transactions that move products from the manufacturer to the final user.
wholesalers
business that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
rack jobbers
are wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
drop shippers
own the goods they sell but do not physically handle the actual products.
retailers
sell goods to the final consumer for personal use.
brick-and-mortar retailers
traditional retailers , sell goods to the customer from their own physical store.
e-tailing
online retailing , involves retailers selling products over the internet to the customer.
agents
do not own the goods they sell. act as intermediaries by bringing buyers and sellers together.
direct distribution
occurs when the producer sells goods or services directly to the customer, with no intermediaries.
indirect distribution
involves one or more intermediaries.both consumer markets and industrial markets use direct and indirect channels of distribution.
exclusive distribution
involves protected territories for distribution of a product in a given geographic area.
integrated distribution
some manufacturers own and run their own retail operations . this variation on exclusive distribution is integrated distribution.
selective distribution
means that a limited number of outlets in a given geographic area are used to sell the product.
intensive distribution
involves the use of all suitable outlets to sell a product.
e-marketplace
this online shopping location is called.