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channels of distribution
Terms in this set (16)
channel of distribution
is the path a product takes from its producer or manufacturer to the final user.
business involved in sales transactions that move products from the manufacturer to the final user.
business that buy large quantities of goods from manufacturers, store the goods, and then resell them to other businesses.
are wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
own the goods they sell but do not physically handle the actual products.
sell goods to the final consumer for personal use.
traditional retailers , sell goods to the customer from their own physical store.
online retailing , involves retailers selling products over the internet to the customer.
do not own the goods they sell. act as intermediaries by bringing buyers and sellers together.
occurs when the producer sells goods or services directly to the customer, with no intermediaries.
involves one or more intermediaries.both consumer markets and industrial markets use direct and indirect channels of distribution.
involves protected territories for distribution of a product in a given geographic area.
some manufacturers own and run their own retail operations . this variation on exclusive distribution is integrated distribution.
means that a limited number of outlets in a given geographic area are used to sell the product.
involves the use of all suitable outlets to sell a product.
this online shopping location is called.