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7 Written questions

6 Multiple choice questions

  1. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  2. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  3. Future objectives, current strategy, assumptions, capabilities.
  4. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.
  5. Having the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition
  6. Explains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.

6 True/False questions

  1. Corporate StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  2. FocusUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  3. Functional strategies/ tacticsExplains the essence of an organization-- why it exists, what it wants to be, who serves it, and why it should continue. contains:purpose, value, place in the world.

          

  4. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  5. Levels of Strategic AnalysisFuture objectives, current strategy, assumptions, capabilities.

          

  6. Three Grand StrategiesCost Leadership, Differentiation, Focus