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7 Written questions

6 Multiple choice questions

  1. Future objectives, current strategy, assumptions, capabilities.
  2. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  3. ID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.
  4. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  5. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.
  6. Set of goals and policies designed to achieve competitive adv in a particular marketplace.

6 True/False questions

  1. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  2. Stuck in the MiddleBoston Consulting Group Matrix. Positioning Chart for your industry(Cow=low growth, high market share)(DoG=low growth, low mrkt share *Dump the Dogs)(Question Marks??? =low mrkt share, high growth rate-- --Ask urself if you think the product is worth investing into)(Stars** High, high -take cash they need cash to keep growing, Marvel is a star, all stars become cash cows as the markets mature.)

          

  3. SWOT analysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  4. FocusSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  5. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  6. Corporate StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co