NAME

Question types


Start with


Question limit

of 19 available terms

Advertisement Upgrade to remove ads
Print test

7 Written questions

6 Multiple choice questions

  1. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  2. S+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.
  3. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  4. Specific to a product, marketing, HR, R&D, operational strategy
  5. Human Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.
  6. Set of goals and policies designed to achieve competitive adv in a particular marketplace.

6 True/False questions

  1. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  2. Corporate StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  3. FocusUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))

          

  4. Environmental Scanningthis is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.

          

  5. Business Unit StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  6. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

Create Set