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7 Written questions

6 Multiple choice questions

  1. Cost Leadership, Differentiation, Focus
  2. S+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.
  3. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  4. Corporate Strategy, Business Unit Strategy, Functional strategy/tactics
  5. this is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.
  6. Having the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition

6 True/False questions

  1. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  2. Corporate StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  3. Competitor AnalysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  4. Strategic MGMT processID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.

          

  5. DifferentiationSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  6. Business Unit StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co