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7 Written questions

6 Multiple choice questions

  1. Specific to a product, marketing, HR, R&D, operational strategy
  2. not fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.
  3. Selling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))
  4. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  5. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  6. Set of goals and policies designed to achieve competitive adv in a particular marketplace.

6 True/False questions

  1. Corporate StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co

          

  2. Strategic MGMT processSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  3. Environmental Scanningthis is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.

          

  4. FocusSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  5. Competitor AnalysisFuture objectives, current strategy, assumptions, capabilities.

          

  6. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.