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7 Written questions

6 Multiple choice questions

  1. Cost Leadership, Differentiation, Focus
  2. S+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.
  3. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  4. Unique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))
  5. Future objectives, current strategy, assumptions, capabilities.
  6. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.

6 True/False questions

  1. Cost LeadershipSelling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

          

  2. Levels of Strategic AnalysisCorporate Strategy, Business Unit Strategy, Functional strategy/tactics

          

  3. Competitive ADVHaving the ability to transform inputs into goods and services at a maximum profit on a sustained basis better than one's competitors. You want to be in imperfect competition

          

  4. Stuck in the MiddleS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  5. Business Unit StrategyID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.

          

  6. Mission StatementsS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.