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7 Written questions

6 Multiple choice questions

  1. Set of goals and policies designed to achieve competitive adv in a particular marketplace.
  2. Unique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))
  3. not fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.
  4. Boston Consulting Group Matrix. Positioning Chart for your industry(Cow=low growth, high market share)(DoG=low growth, low mrkt share *Dump the Dogs)(Question Marks??? =low mrkt share, high growth rate-- --Ask urself if you think the product is worth investing into)(Stars** High, high -take cash they need cash to keep growing, Marvel is a star, all stars become cash cows as the markets mature.)
  5. Threat of Substitute products, Bargaining power of supplier, bargaining power of buyer, threat of new entry, Rivalry among existing competitors.
  6. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.

6 True/False questions

  1. Corporate StrategySet of goals and policies designed to achieve competitive adv in a particular marketplace.


  2. Environmental SectorsHuman Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.


  3. SWOT analysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.


  4. FocusUnique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))


  5. Business Unit StrategyWhat business are we in? Allocation of resources among business units. Ex. Pepsi Co


  6. Levels of Strategic AnalysisFuture objectives, current strategy, assumptions, capabilities.


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