NAME

Question types


Start with


Question limit

of 19 available terms

Advertisement Upgrade to remove ads
Print test

7 Written questions

6 Multiple choice questions

  1. Corporate Strategy, Business Unit Strategy, Functional strategy/tactics
  2. ID the Organization's misson and objectives, Analyze the Environment or Analyze the organizations resources. --->Formulate strategy, Implement strategy, Evaluate and monitor results.
  3. Unique Product within a semented niche.. Particular product, end-user, or geography.. EX.. Rolls Royce, Ferrari, High end Golf courses, Tag Hauer, Edward Jones))
  4. ID keys sources of competitive adv. in terms of cost of differentiation for a particular product/market.
  5. this is important because each sector this analyzes represent an important segment of the environment that potentially influences the survival and effectivenes of the organization.
  6. Selling your product at lower cost, High volume sales. Perceived value (price vs quality) EX...(State University, Jet Blue, Kia, Old Navy, TImex))

6 True/False questions

  1. Stuck in the Middlenot fully committed to one of the 3 generic strategies.. EX (Sears, target, mid price golf courses), starbucks now.

          

  2. Mission StatementsS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  3. Competitor AnalysisS+W= Strengths and Weaknesses of the Oranization, O+T= opportunities and threats of the Environment. This analysis is to identify sources of Competitive advantage.

          

  4. Environmental SectorsHuman Resources, Raw Materials, Financial Resources, consumer Mrkts, Technology Sector, Industry Sector, ****Economics and Government Sectors----Most important are the last two. All of this is analyzed by SWOT.

          

  5. BCG MatrixSet of goals and policies designed to achieve competitive adv in a particular marketplace.

          

  6. DifferentiationUnique Products/ Services/ Delivery Channel... EX... (Toyota quality"residual value", Amazon, Zappos "no shipping", Weber Grills, lexus, Ralph lauren, rolex, Neiman Marcus.)))