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Terms in this set (15)
When was this study published?
Illocutionary Force Indicative device e.g. 'We're really sorry.'
The data sample used consists of 1183 apologies posted to Twitter and these posts are part of a wide corpus which consists of 177,735 tweets (1,693,464 words) gathered from 100 public Twitter accounts.
The celebrities and corporations were all selected on the basis of their reported usage of Twitter. There was a mixture of Amer. English and Brit. English.
It was collected in two stages: 90,392 tweets were gathered in 2010-11, the remaining 87,343 tweets were gathered in Aug 2012
How was the data collected?
The data was collected using concordancing (computer program) tools which were used to identify posts containing routinised expressions usually associated with apologies and to quantify their relative frequency within the dataset
What was the second stage of analysis?
The second stage of analysis used Blum-Kulka's 1989 description of apologies to code a smaller subset of material. Derived from the posts which contained the most frequently used lexemes associated with the speech act of apologising.
In order to handle the manual coding of the messages, a random selection of half the messages containing sorry and apologise were considered in detail (1086) along with all examples from the ordinary accounts (115)
Analysis of frequency of IFIDS in the posts by Corporate accounts
The most common IFIDS lexemes:
Analysis of frequency of IFIDS in the posts by Ordinary accounts
Did the frequency of the IFID 'sorry' occur more in corporate or ordinary accounts?
Did the frequency of the IFID 'apology' occur more in corporate or ordinary accounts?
What did Page display as the analysis of tweet distributions in 2010?
Celebrity accounts : 63 Ordinary accounts: 48
Corporate accounts: 51
Addressed messages: Celeb: 32 Ordinary: 42 and Corporate: 42
Retweets: Celeb: 5 Ordinary: 10 Corporate: 8
What did Page display as the analysis of tweet distributions in 2012?
Celebrity accounts : 61 Ordinary accounts: 47
Corporate accounts: 35
Addressed messages: Celeb: 27 Ordinary: 39 and Corporate: 59
Retweets: Celeb: 11 Ordinary: 14 Corporate: 6
Did corporate apologies typically restate the offence caused?
Offense restated: Corp- 33 Ordinary- 58
Not restated: Corp-66 Ordinary-42
Did corporate apologies typically offer repair?
30% of tweets from Corporations offered repair whilst only 10% of personal tweets did
Did corporate apologies typically include questions and imperatives?
Corporate apologies used 22 qs and 33 imp
Ord. acc. 13qs and 0 imp
What percentage of corporate apologies included a greeting and a closing?
19% of corporate apologies included a greeting and closing formulae
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