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Terms in this set (20)
A magazine about farming would most likely segment the market by?
Products aim at those interested in extreme sports is an example of this market segmentation.
Personalities and lifestyles (psychographic segmentation)
Collection of advertising and sharing the brand's market with the target audience defines...
Why might the measurement of market share be important?
To indicate a market leader; to indicate the success or failure of a business strategy.
___________ is one way to estimate the size of the market and its total amount spent by customers buying products.
In order to create a positive telephone voice, it is important that you...
Breaking down a market into subgroups with similar characteristics is known as...
__________ provides a wide variety of information about the people who may be interested in buying a business product.
The marketing for financial products for older people is an example of segmentation by...
Marketing is for...
The consumer and the seller
The market represents the...
The people that buy goods
The lack of planning will result in...
Which is not a component of MARCON?
Thoughts being conveyed and meaning shared is the definition of...
___________ refers to how customers think about products in a market. And is important for marketing departments to understand in order to target customers.
Radio stations gear toward Caribbean groups of people is an example of what type of market segmentation?
Affecting behavior means to...
Encourage a consumer to buy a brand
Dividing a market based on the status of different occupations and the level of pay is an example of what kind of segmentation?
___________ is one way to measure of a market and this is the physical quantity of products which are sold and produced.
Ensuring your customer sees the same message is called is...
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing Test 1
Marketing Quiz 2
Chpt 2 Review MRKT
MRKT 2 Test (Part 2)
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