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elements of the design are centered or evenly divided horizontally and vertically on a page
Rule of Thirds
visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds
Lead the eye
by creating a pattern of dark to light values, even when the objects are equal in shape and size, it leads the eye in the direction of dark to light
the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page
a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications.
the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
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