physical characteristics of the stimulus itself. Size, intensity, attractive visuals, color and movement, position (end-caps, kiosks), isolation, format, contrast and expectations (apple ads), interestingness, information quantity Extroversion (large group rather than alone, talkative, bold), Instability (moody, tempramental, touchy), Agreeableness (sympathetic, kind, polite), Openness to Experience (imaginative, appreciative of art, find novel solutions), concientiousness (careful, precise, efficient) 1st EditionSpencer A. Rathus1,024 explanations
3rd EditionDavid G Myers955 explanations
13th EditionLori Watson, Patrick J. Hurley1,960 explanations
2nd EditionDavid G Myers900 explanations