7 terms

SVC-02-Understanding customer needs

customer needs
the wants and desires of buyers of a product or the customers of a business
market research
the prosess of gaining information about customers, competitors and market trends through collecting primary and secondary data
primary research
the gathering of new info, called primary data, which has not been collected before
research involving asking questions of people or organisation
those who provide data for a survey usually by answering questions in a questionaire or interveiw
a list of questions to be answered by respondents, designed to gather info about customers tastes
focus groups
in market reasearch, a group of people brought together to answer questions and discuss a product, brand or issue

Flickr Creative Commons Images

Some images used in this set are licensed under the Creative Commons through Flickr.com.
Click to see the original works with their full license.