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7 terms

SVC-02-Understanding customer needs

STUDY
PLAY
customer needs
the wants and desires of buyers of a product or the customers of a business
market research
the prosess of gaining information about customers, competitors and market trends through collecting primary and secondary data
primary research
the gathering of new info, called primary data, which has not been collected before
survey
research involving asking questions of people or organisation
respondents
those who provide data for a survey usually by answering questions in a questionaire or interveiw
questionaire
a list of questions to be answered by respondents, designed to gather info about customers tastes
focus groups
in market reasearch, a group of people brought together to answer questions and discuss a product, brand or issue

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