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customer needs

the wants and desires of buyers of a product or the customers of a business

market research

the prosess of gaining information about customers, competitors and market trends through collecting primary and secondary data

primary research

the gathering of new info, called primary data, which has not been collected before


research involving asking questions of people or organisation


those who provide data for a survey usually by answering questions in a questionaire or interveiw


a list of questions to be answered by respondents, designed to gather info about customers tastes

focus groups

in market reasearch, a group of people brought together to answer questions and discuss a product, brand or issue

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