marketing ch. 21


Terms in this set (...)

they sell goods to the final consumer
direct distribution
this involves no intermediaries
intermediaries who do not own the goods they sell
selling products over the Internet to the consumer
e-market place
an online shopping location
indirect distribution
this involves one or more intermediaries
those who buy large quantities of goods from manufacturers and store the goods to resell them to other businesses
channel members that help move products from the producer or manufacturer to the final user
exclusive distribution
this involves protected territories for product distribution in a given geographic area
channel distribution
the path a product takes from the producer or manufacturer to the consumer
brick and mortar retailers
those who sell goods to consumers through their own stores
selective distribution
this involves use of a limited number of outlets in an area to sell a product
intensive distribution
this involves use of all suitable outlets to sell a product
rack jobbers
wholesalers that manage inventory and merchandising for retailers
drop shippers
wholesalers that own the goods they sell but do not physically handle the actual product
integrated distribution
when a manufacturer acts as a wholesaler and retailer for its products