Like this study set? Create a free account to save it.

Sign up for an account

Already have a Quizlet account? .

Create an account

kin selection

-help genetic relatives
-Animal research - warning relative when predator nears
-Most likely to help in high risk:
-Sibling > half-sibling >friend


-reciprocity - help because it increases chances we'll be helped when needed (both should survive)
-Animals helped with grooming - more likely to help groomer with food or in fights later


-empathy - understanding another's perspectives and feeling sympathy
-Cognitive component - perspective taking (put yourself in their shoes)
-Emotional component - concern, compassion for other
-Older belief that only humans can develop empathy

toddler research

-New research on 14-18 month old showing and helping strangers
-Helped pick up pen or reach something out of adult's reach
-But not if adult deliberately threw pen or had already reached goal
-Too young to understand reciprocity norm or expect rewards
-Natural tendency to help others solve problems

Franz de Waal

-Monkeys with partner can choose 'selfish' reward or 'prosocial' (shared) reward
-Note in video when they choose selfish or prosocial rewards

cost-reward model

Helping or not helping is a function of emotional arousal and analysis of the costs and rewards of helping. When you evaluate whether or not to help remember that long term rewards generally outweigh short term costs.

social exchange

-Social exchange - focus on rewards (material or psychological)
-We help when rewards outweigh costs
-What are possible rewards?
-A. well-being - link between volunteer work and better mental health
-B. following social norms - doing what is 'right'
-Related question of whether this is really selfish?
-Altruism - helping with no concern for self and no rewards
-Egoistic - help but motivated by selfish concerns
-Will gain boost in self-esteem

Penner's research on volunteering

Penner's research - possible theories:
-1. Modeling - media focuses attention on heroes, we model their behavior
-2. Threat to community - threat to US, increased sense of community - helping community
-3. Just-world theory - our belief that world is fair is shattered, work to rebuild in a just world
-4. Terror management theory - disasters remind us of our mortality - creates anxiety. Help others to reduce anxiety.
-5. Negative state relief - watching others suffer makes us sad - help to change mood to positive

Bystander Effect (Latane and Darley's research)

-Confederate appears to have seizure while participant listens
-...either alone, with 1 other participant, or 4 others
-Larger the group - less likely and slower to help
-In 6-person group 38% never acted
-Diffusion of responsibility - assume others will intervene, avoid personal responsibility
-Contributes to bystander effect
-Obstacles to help in these situations?
-1. Noticing - problem may not be obvious
-2. Interpreting - the event and/or the relationship of people involved
-May not be sure if there is an emergency (drunk or hurt?)
-Assume attacker and victim are partners and don't intervene

Kitty Genovese example

-Stabbed and sexually assaulted her apt.
-At least 38 neighbors heard/saw, no one called the police
-The attacker left, came back, killed her = 45 min attack
-How did neighbors react?
-Some claimed they assumed others would call the police
-Bystander effect: more bystanders - less likely victim gets help

Shotland experiment

-Shotland's research on intervening in male-female assaults
-"I don't know you" vs. 'don't know why I married you..."
-3x more likely to intervene if think they're strangers
-The role of pluralistic ignorance - look to others in crowd for cues
-But they are equally unsure
-3. Responsibility - take action
-Diffusion of responsibility most likely if we're anonymous
-(Remember the 'deindiviuation' effet?)
-Those in helping occupations are the exception
-4. Deciding how to help and helping - direct or indirect
-May be concerned about how others in audience will view us

Situational influences

-Other situational influences on helping:
-Rural/urban areas: larger cities and greater density - less likely to get help
-Culture - some with greater concern for others' well-being
-Collectivists more likely to help ingroup members, but not necessarily outgroup

Getting helped - attractiveness and victim responsibilty

-Role modeling: seeing others help predicts helping
-Could be adult role models, tv
-Teaches reciprocity and social responsibility norms
-Attractiveness: get more help if judged more attractive
-Or well-dressed, or similar to you

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions and try again


Reload the page to try again!


Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

Voice Recording