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Principles of Marketing - 8
7 P's of Marketing Services
Product, Price, Promotion, Place (distribution), People, Physical evidence, Process
All human actors who play a party in service delivery and thus influence the buyer's perceptions
The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service
The actual procedures, mechanisms, and flow of activities by which the service is delivered