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4 terms

Principles of Marketing - 8

Services Marketing
STUDY
PLAY
7 P's of Marketing Services
Product, Price, Promotion, Place (distribution), People, Physical evidence, Process
People
All human actors who play a party in service delivery and thus influence the buyer's perceptions
Physical evidence
The environment in which the service is delivered and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service
Process
The actual procedures, mechanisms, and flow of activities by which the service is delivered