Which of the following best explains why the licensing agreement related to Disneyland Tokyo was a poor strategy for Disney management?
A) The licensees of Disneyland Tokyo sold the merchandise of competitors in other retail stores they owned.
B) Disney management assumed the park would be a success, but the firm lost money because of low turnout.
C) The licensees of Disneyland Tokyo poorly marketed Disney products, and the Disney reputation was harmed.
D) The theme park was more successful than anticipated, and Disney could have earned more money.