Comm Final 6
the proposal that increased television viewing leads to a perception of the world as being a more hostile, dangerous place.
Are more fearful of the night. Real life: night is fun, relaxing, after work, party, romantic, etc. Media: Night is when most crime happens.
Are more cynical of people (everybody is a suspect). In real life 99% of people we meet are good/kind.
Everyone is victimized, especially the rich and white. Poorest minorities are most likely to be victimized.
Less optimistic about the future, real life: our lives are good (and getting better), Media: the future sucks crime is bad!
Believe their neighborhoods are unsafe, life is exceedingly safe (& boring) in middle-class suburbia.
Are more likely to buy locks, watchdogs, security systems, watchdogs, and guns.
Violence and crime is always increasing on TV. It is increasing to excite us and increase ratings.
Gerbner's Theory Question
What are the consequences of watching so much violence in the media?
Gerbner's Theory Answer
High viewers suffer from the Mean-World Syndrome. They believe the world is a much more mean and violent place than light viewers.