organizational story telling
When he walked into the real estate agent's office, Phillip saw a wall of photographs. In the first, he saw his agent as a child with her parents on the day that they bought their first home, and in another he saw her with her children on the day that they bought their first home. Moving on, he saw photograph after photograph of his agent with other families standing outside the homes that she helped them to purchase. One frame on the wall had no photo, but instead a message inside the glass that said "I look forward to the day that you and I can be photographed outside your first home." These photographs are a form of _______ that told Phillip what his agent's office was all about a lifetime commitment to helping people accomplish their dreams.