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a name, term, symbol, design, or any combination of these that identifies a seller's products as distinct from those of other sellers
the number of units that must be sold for the total revenue (from all units sold) to equal the total cost (of all units sold)
packaging together two or more complementary products and selling them for a single price
a product bought for resale, for making other products, or for use in a firm's operations
pricing the basic product in a product line low, but pricing related items at a higher level
an item that becomes part of a physical product and is either a finished item ready for assembly or a product that needs little processing before assembly
a relatively inexpensive, frequently purchased item for which buyers want to exert only minimal effort
a written explanation of the producer's responsibilities in the event that a product is found to be defective or otherwise unsatisfactory
development of a new product that is closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs
the strategy of setting prices using odd numbers that are slightly below whole-dollar amounts
all the activities involved in developing and providing a container with graphics for a product
pricing the highest-quality or most-versatile products higher than other models in the product line
the amount of money a seller is willing to accept in exchange for a product at a given time and under given circumstances
an emphasis on setting a price equal to or lower than competitors' prices to gain sales or market share \
the strategy of selling goods only at certain predetermined prices that reflect definite price breaks
the strategy of charging the highest possible price for a product during the introduction stage of its life-cycle
a material that is used directly in the production of another product but is not readily identifiable in the finished product
everything one receives in an exchange, including all tangible and intangible attributes and expected benefits; it may be a good, a service, or an idea
the process of developing and promoting differences between one's product and all similar products
a series of stages in which a product's sales revenue and profit increase, reach a peak, and then decline
a basic material that actually becomes part of a physical product; usually comes from mines, forests, oceans, or recycled solid wastes
pricing a product at a moderate level and positioning it next to a more expensive model or brand
setting one price for the primary target market and a different price for another market
an item for which buyers are willing to expend considerable effort on planning and making the purchase
an item that possesses one or more unique characteristics for which a significant group of buyers is willing to expend considerable purchasing effort
a brand name or brand mark that is registered with the U.S. Patent and Trademark Office and thus is legally protected from use by anyone except its owner
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