20 terms

Propaganda Terms

everything you need to know for the test
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BANDWAGON
tries to persuade the reader to do, think, or buy something because it is popular or everyone is doing it
TESTIMONIAL
attempts to persuade the reader by using a famous person to endorse a product or idea
GLAD NAMES
This device states good things about listeners or readers so that they will agree
PROPAGANDA
Ideas spread to influence public opinion for or against a cause.
RED HERRING
any diversion intended to distract attention from the main issue
INNUENDO
hinting that there may be something being kept hidden
PLAIN FOLKS
attempting to convince the public that one's views reflect those of the common person (for example, using the accent or dialect of a specific audience).
GLITTERING GENERALITIES
propaganda technique that uses statements that sound good but are meaningless
CARD STACKING
presenting only the information that is positive to an idea or proposal and omitting information that is contrary to the idea.
REPETITION
states the same thing over and over (even if different words are used) in belief that the more they say it the more people will believe it
EMOTIONAL WORDS
also known as loaded words, these can demonstrate a writer's intense feelings or emotions; they display an author's voice
TRANSFER
Associating a person or idea with something everyone thinks is good.
FAULTY CAUSE AND EFFECT
this technique attempts to convince people that if they but the product, something good will happen. However, the cause and effect are NOT related
NAME CALLING
the use of language to defame, demean, or degrade individuals or groups
FEAR
Presents a dreaded circumstance
FLAG-WAVING
this teachnique connects the use of a product with patriotism
EXIGENCY
creating the impression that the consumer's action is required immediately or the opportunity will be lost forever
LOGICAL FALLACIES
this type of propaganda uses twisted logic(that is somewhat correct) but the conclusion drawn is incorrect
BIAS
a partiality that prevents objective consideration of an issue or situation
CONNOTATIVE
The interpretive level of a word based on associated images rather than the literal meaning