CHAPTER 10 Vocabular
Goods and services that have monetary value
The main product that the customer is buying
Extra goods or services that accompany the core product to add value or to differentiate it from the competition
The total assortment of products that a company makes or sells
Product Life Cycle
The various stages that a product goes through during i's existence, from development,introduction, growth, and maturity.
A positive feeling or reaction customers have when a business or product meets their needs.
The customers faithfulness to a business and it's product demos....
Building relationships with customer by adding value to the interaction that will ;lead to long term customer satisfaction.
Goods or services that aid the use of the core product.