9 terms

CHAPTER 10 Vocabular

Goods and services that have monetary value
Core Product
The main product that the customer is buying
Suporting Products
Extra goods or services that accompany the core product to add value or to differentiate it from the competition
Product Mix
The total assortment of products that a company makes or sells
Product Life Cycle
The various stages that a product goes through during i's existence, from development,introduction, growth, and maturity.
Customer Satisfaction
A positive feeling or reaction customers have when a business or product meets their needs.
Customer Loyalty
The customers faithfulness to a business and it's product demos....
Relationship Marketing
Building relationships with customer by adding value to the interaction that will ;lead to long term customer satisfaction.
Facilitating Products
Goods or services that aid the use of the core product.