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how can we get you to buy the product. the attempt to modify the thought or behaviors of the consumers and move them towards a predetermined goal
maslows hierarchy of needs- we want to fulfill the highest need and recognized the highest need
depending on how much information you need and how much involvement the search required
family and friend
level of personal ways to gather information; getting information from someone you trust
a style of marketing that impacts word of mouth. a company has a new product and they want to introduce it to the market have to find opinion leaders to use the product.
someone that a company is paying money to, to use the product and say that they like it
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