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5 Written questions

5 Matching questions

  1. Department Stores
  2. Sell-through
  3. Duplicates
  4. 1) publicity (free)
    2) Advertising (pay for it)
    3) Special events
  5. Multiple-unit stores (chains)
  1. a additional samples for sales reps and/or marketing center showrooms, also provides the opportunity for adjustments to avoid future problems
  2. b Main Strategies in retail
  3. c stores with different departments: furniture,accessories, china..ect
  4. d The ability of a line to sell regularly and steadily at full price.
  5. e US retail is dominated by large chains

5 Multiple choice questions

  1. creating a garment from start to finish
  2. low prices, buy large quantities of low priced merchandise, pay low rent, simple decor, small staff, less customer service
  3. manufactures cost to produce the goods, includes all costs to produce a garment including labor and material
  4. ensure consistency
  5. involves the planning writing designing and scheduling of paid announcements. largest part of the retail budget

5 True/False questions

  1. Publicity (PR)additional samples for sales reps and/or marketing center showrooms, also provides the opportunity for adjustments to avoid future problems

          

  2. Selective DistributionOnly certain types of stores, based on amount ordered, geographic area, ect.

          

  3. Wholesale pricestaff the store with people who are qualified & trained to handle the work that needs to be done.

          

  4. Fit modelused to assess fit and style, represents body proportions of target customer

          

  5. retail buyer order placement:1. not every style presented to buyers will be produced
    2. must have suffiecent number of orders for the style and the color.