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5 Written questions

5 Matching questions

  1. Cooperative Advertising
  2. Fit model
  3. Trademark
  4. Electronic Data Interchange (EDI)
  5. Market weeks
  1. a Fiber producers, fabric producers and manufacturer that pay for retailers advertisments that feature thier merchandise.
  2. b companies individual registered mark or name for a product (Lycra)
  3. c Focuses on communications between companies
  4. d used to assess fit and style, represents body proportions of target customer
  5. e primary times during the year when lines are shown to retail buyers.

5 Multiple choice questions

  1. decision making process for determing how or where textile and apparel products and components will be produced. Helps in competitive advantage.
  2. purchases merchandise in accordance with the merchandising plan, and sales and profit goals
  3. Main Strategies in retail
  4. promoting the image or the general perception of the product/service not the functional attributes, most effective for large companies, merch is of secondary importance.
  5. clearance stores run by retailers, out of season or slow moving merc

5 True/False questions

  1. UPC Bar codinga 12 digit number which identifies manufacturer and merchandise items by stock keeping units (sku) which includes vendor, style, color, and size.

          

  2. Item Advertisingpromoting the image or the general perception of the product/service not the functional attributes, most effective for large companies, merch is of secondary importance.

          

  3. production markerIf the labor is inexpensive, may do more by hand, rather than use expensive equipment.

          

  4. Multiple-unit stores (chains)US retail is dominated by large chains

          

  5. 1)putting a stores label on a slightly changed manufacturer developed product line.
    2)purchasing goods from manufactures who develop exclusively for retailer- not conventional manufactures brand merch/ well rec labels
    3)Selecting goods developed by a resident buying office for non-competing retailers (RBO)
    4)developing manufacturing goods under stores label (specification buying) Macys charter club
    Private label merchandise includes: