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a restriction that is insisted upon as a condition for an agreement

target audience

The portion of the whole audience that the speaker most wants to persuade

mission statement

A statement of the firm's business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions


a model or standard for making comparisons

navigation scheme

The plan that determines how Web pages will relate to each other within a Web site.

index page

Your home page or anchor page; where everything comes from.

hierarchical navigation scheme

Type of navigation plan in which pages are arranged in levels from top to bottom, with the topmost level being the Web site's home page.

top-level page

A web page at the highest level in the navigation structure of a website, usually the home page

parent-child relationship

In a hierarchical navigation scheme, a page that is connected to another page; the page that is on the level above is the parent, and the page that is on the level below is the child.

linear navigation scheme

Type of navigation plan in which every page exists at the same level, each page in the site is accessed from the one before it.

random access navigation scheme

A type of navigation plan in which a site's pages are not organized in any particular order.

site map

An overview of the pages within a website; most use an outline form, with pages arranged by topic.


Representation of what each screen of a multimedia project will look like and how the screens are linked; often hand-drawn sketches

page title

The name that appears in the title bar when the Web page is displayed in a browser. Also called page name.

file name

name assigned to a file when it is saved


what something is used for


to become aware of through the senses


act as the navigator in a car, plane, or vessel and plan, direct, plot the path and position of the conveyance


able to accomplish a purpose


bending and snapping back readily without breaking


a standard or typical example


causing cohesion

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