Include décor, sounds, aromas, lighting, weather, and configurations of merchandise or other material surrounding the stimulus object.
-Colors affect feelings and thought processes
-Brighter colors are more arounding than dull ones
-Warm colors such as reds and yellows are more arousing than cool colors such as blues and grays.
-Are a widely used type of situational influence, particulary for retail applications.
Colors: meaning of colors changes across cultures
Music: influences customers moods, and consumption behaviors. Slow-tempo, fast temp0 may change buying beahvior
Crowding: produces negative outcomes for both the retail outlet and consumer.
Aromas can affect consumer shopping
-A scented environment produced a greater intent to revisit the store, higher purchase intention for some items, and a reduced sence of time spent shopping
-A pleasantly scented environment enhanced brand recall and evaluations particularly for unfamiliar brands.
-Economics, nov 19th 2009
-Harrods tried scents based on departments in '08 woman's shoes (chocolate), outdoor furniture (cut grass) receipts (lime and basil)
-a supermarket, shopping malls, and fast-food chain will continue with aromas
-starbucks has recently changed the kind of cheese on breakfast sandwiches
-Condiser these sistuations - accidents?
-Popcorn at a movie theater
-Basker.flowers at the front of the store
-Scents in spas/salons