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Science
Engineering
MKT 3330: INTRO TO SALES - Chapter 2: Building Trust and Sales Ethics
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trust
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the extent of the buyer's confidence that he or she can rely on the salesperson's integrity
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Terms in this set (27)
trust
the extent of the buyer's confidence that he or she can rely on the salesperson's integrity
openness
completely free from concealment: exposed to general view or knowledge
honesty
fairness and straightforwardness of conduct
confidentiality
the state of being entrusted with information from a buyer that cannot be shared
security
the quality of being free from danger
