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5 Written questions

5 Matching questions

  1. Personal Relevance
  2. Negative Attitude Change (Boomerang Effect)
  3. Pluralistic Ignorance
  4. Elaboration Likelihood Models (ELM)
  5. Halo Effect
  1. a Looking to others for cues about how to behave, while they are looking at you; collective miscommunication
  2. b The assumption that because people have one desirable trait, people also possess many other desirable traits
  3. c Theory that posits two routes to persuasion via either conscious or automatic processing
  4. d Doing exactly the opposite of what one is being persuaded to do
  5. e Degree to which people expect an issue to have significant consequences for their own lives

5 Multiple choice questions

  1. Start with an inflated request and then retreat to a smaller request that appears to be a concession
  2. A tendency to engage in and enjoy effortful thinking, analysis and mental problem solving
  3. Proposition that adolescents and young adults are more easily persuaded than their elders
  4. The item of interest exists in limited quantities so you must act now
  5. Going along with the crowd to be liked and accepted

5 True/False questions

  1. Pique TechniqueCaptures peoples attention by making a novel request, Presents the message in an unusual fashion


  2. ExpertiseHow much a source knows


  3. Peripheral Route (Heuristic Processing)The route to persuasion that involves some simple cue such as attractiveness of the source (automatic processing)


  4. Private AcceptanceDegree to which people expect an issue to have significant consequences for their own lives


  5. Central Route of Persuasion (Systematic Processing)Involves careful and thoughtful consideration of the content of the message (conscious processing)