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5 Written questions

5 Matching questions

  1. Halo Effect
  2. Disrupt then Reframe
  3. Door-in-the-face Technique
  4. Autokinetic Effect
  5. Advertisement Wear-Out
  1. a The assumption that because people have one desirable trait, people also possess many other desirable traits
  2. b Inattention and irritation that occurs after an audience has encountered some advertisement too many times
  3. c Start with an inflated request and then retreat to a smaller request that appears to be a concession
  4. d Illusion, caused by very slight movements of the eye, that a stationary point in a dark room is moving
  5. e Introduction of an unexpected element: First, disrupts critical thinking them reframes message in a positive light

5 Multiple choice questions

  1. Captures peoples attention by making a novel request, Presents the message in an unusual fashion
  2. Degree to which people expect an issue to have significant consequences for their own lives
  3. Theory that posits two routes to persuasion via either conscious or automatic processing
  4. Revealing potentially incriminating evidence first to negate its impact
  5. Whether you "get" (pay attention to, understand) the message

5 True/False questions

  1. Bait-and-SwitchAn attempt to change a persons attitude

          

  2. Thats-not-all TechniqueStart with an inflated request but immediately add to the deal by offering a bonus or discount

          

  3. Repetition with VariationA tendency to engage in and enjoy effortful thinking, analysis and mental problem solving

          

  4. ExpertiseHow much a source knows

          

  5. Sleeper EffectThe assumption that because people have one desirable trait, people also possess many other desirable traits