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5 Written questions

5 Matching questions

  1. Pluralistic Ignorance
  2. Negative Attitude Change (Boomerang Effect)
  3. Halo Effect
  4. Yielding
  5. Need for Cognition
  1. a Doing exactly the opposite of what one is being persuaded to do
  2. b A tendency to engage in and enjoy effortful thinking, analysis and mental problem solving
  3. c Whether you accept the message
  4. d The assumption that because people have one desirable trait, people also possess many other desirable traits
  5. e Looking to others for cues about how to behave, while they are looking at you; collective miscommunication

5 Multiple choice questions

  1. Going along with the crowd to be liked and accepted
  2. Degree to which people expect an issue to have significant consequences for their own lives
  3. Genuine inner belief that others are right
  4. Proposition that adolescents and young adults are more easily persuaded than their elders
  5. How much a source knows

5 True/False questions

  1. Elaboration Likelihood Models (ELM)Going along with the crowd because you believe that they know more than you do


  2. Group NormsThe beliefs or behaviors that a group of people accept as normal


  3. Thats-not-all TechniqueStart with a low-cost request that is likely to result in a "yes," and than later revealing hidden true costs


  4. Disrupt then ReframeCaptures peoples attention by making a novel request, Presents the message in an unusual fashion


  5. Central Route of Persuasion (Systematic Processing)Involves careful and thoughtful consideration of the content of the message (conscious processing)