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5 Written questions

5 Matching questions

  1. Halo Effect
  2. Receptivity
  3. Negative Attitude Change (Boomerang Effect)
  4. Legitimization of Paltry Favors Technique
  5. Persuasion
  1. a The assumption that because people have one desirable trait, people also possess many other desirable traits
  2. b request that indicates any amount of help/aid is acceptable
  3. c Whether you "get" (pay attention to, understand) the message
  4. d An attempt to change a persons attitude
  5. e Doing exactly the opposite of what one is being persuaded to do

5 Multiple choice questions

  1. Illusion, caused by very slight movements of the eye, that a stationary point in a dark room is moving
  2. Theory that posits two routes to persuasion via either conscious or automatic processing
  3. The offer on the table is only valid for a brief period of time
  4. Inattention and irritation that occurs after an audience has encountered some advertisement too many times
  5. Assigning a label to an individual and then making a request consistent with that label

5 True/False questions

  1. SourceThe individual who delivers a message

          

  2. Normative InfluenceGoing along with the crowd to be liked and accepted

          

  3. Sleeper EffectThe assumption that because people have one desirable trait, people also possess many other desirable traits

          

  4. Pique TechniqueCaptures peoples attention by making a novel request, Presents the message in an unusual fashion

          

  5. Social InfluenceGoing along with the crowd to be liked and accepted