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5 Written questions

5 Matching questions

  1. Convert Communicators
  2. Repetition with Variation
  3. Central Route of Persuasion (Systematic Processing)
  4. Bait-and-Switch
  5. Need for Cognition
  1. a A tendency to engage in and enjoy effortful thinking, analysis and mental problem solving
  2. b Involves careful and thoughtful consideration of the content of the message (conscious processing)
  3. c Draws people in with an attractive offer that is unavailable and then switched them to a less attractive offer that is available
  4. d Repeating the same information, but in a varied format
  5. e People perceived as credible sources because they are arguing against their own previously held attitudes and behaviors

5 Multiple choice questions

  1. Captures peoples attention by making a novel request, Presents the message in an unusual fashion
  2. Inattention and irritation that occurs after an audience has encountered some advertisement too many times
  3. The assumption that because people have one desirable trait, people also possess many other desirable traits
  4. Assigning a label to an individual and then making a request consistent with that label
  5. The beliefs or behaviors that a group of people accept as normal

5 True/False questions

  1. Private AcceptanceOutwardly going along with the group but maintaining a private inner belief that the group is wrong


  2. TrustworthinessWhether a source will honestly tell you what he or she knows


  3. Door-in-the-face TechniqueStart with a small request to gain eventual compliance with a larger request


  4. Disrupt then ReframeCaptures peoples attention by making a novel request, Presents the message in an unusual fashion


  5. Pluralistic IgnoranceLooking to others for cues about how to behave, while they are looking at you; collective miscommunication


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