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5 Written questions

5 Matching questions

  1. Public Compliance
  2. Pluralistic Ignorance
  3. Advertisement Wear-Out
  4. Bait-and-Switch
  5. Informational Influence
  1. a Outwardly going along with the group but maintaining a private inner belief that the group is wrong
  2. b Draws people in with an attractive offer that is unavailable and then switched them to a less attractive offer that is available
  3. c Looking to others for cues about how to behave, while they are looking at you; collective miscommunication
  4. d Inattention and irritation that occurs after an audience has encountered some advertisement too many times
  5. e Going along with the crowd because you believe that they know more than you do

5 Multiple choice questions

  1. Start with a low-cost request that is likely to result in a "yes," and than later revealing hidden true costs
  2. Theory that posits two routes to persuasion, via either conscious or automatic processing
  3. A tendency to engage in and enjoy effortful thinking, analysis and mental problem solving
  4. Assigning a label to an individual and then making a request consistent with that label
  5. Start with a small request to gain eventual compliance with a larger request

5 True/False questions

  1. Disrupt then ReframeCaptures peoples attention by making a novel request, Presents the message in an unusual fashion


  2. Stealing ThunderRevealing potentially incriminating evidence first to negate its impact


  3. Halo EffectThe assumption that because people have one desirable trait, people also possess many other desirable traits


  4. Peripheral Route (Heuristic Processing)The route to persuasion that involves some simple cue such as attractiveness of the source (automatic processing)


  5. Limited Number TechniqueThe item of interest exists in limited quantities so you must act now