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Arts and Humanities
SCMS 331 chapter 5
Terms in this set (40)
Regal Marine's attempts to keep in touch with customers and respond to the marketplace are made impossible because consumer tastes change and maritime engineering improves. True or false.
Product strategy may focus on developing a competitive advantage via differentiation, low cost, rapid response, or a combination of these. True or false.
The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage. True or false.
Relatively few new product ideas, perhaps only 1 in 250, become successfully marketed products. True or false.
Treats the product design decision as critical to its success
The three major elements of the product decision are:
Selection, definition, and design.
In which stage of the product life cycle should product strategy focus on process modifications as the product is being "fine-tuned" for the market?
When should product strategy focus on forecasting capacity requirements?
At the growth stage of the product life cycle
The analysis tool that lists products in descending order of their individual dollar contribution to the firm is:
Product by value analysis
At which stage of the product life cycle is product strategy likely to focus on improved cost control?
What percentage of sales from new products is indicative of industry leaders?
In what phase of the product life cycle has the product design begun to stabilize?
Quality function deployment refers to both determining what will satisfy the customer and translating those customer desires into a target design. True or false.
Value engineering is oriented toward improvement in design. True or false
Reducing the complexity of a product and improving a products maintainability are activities of:
Manufacturability and value engineering
A graphic technique for defining the relationship between customer desires and product or service is:
The house of quality
The Japanese method of organizing for for product design features:
A single organization without subdivision or individual teams
Identify the seven steps involved in building the house of quality.
-identify customer wants
-identify how the good/service will satisfy customer wants
-relate customer wants to product how's
-identify relationships between the firms how's
-develop importance ratings
-evaluate competing products
-determine the desirable technical attributes, your performance and the competitors performance against these attributes.
Robust design ensures that small variations in production or assembly do not adversely affect the product. True or false.
Modular design exists only in tangible products; it makes no sense in services. True or false.
What is the use of information technology to control machinery?
A hamburger stand uses only 7 ingredients in 15 different burgers. This process is known as:
Value analysis takes place:
During the production process when it is clear that the new product is a success.
Rapidly developing products and moving them to the market is part of time based competition. True or false.
What is an example of an external product development strategy?
Group technology enables the grouping of parts into families based on similar processing requirements. True or false.
An engineering drawing shows:
And finishes of a component
What typically shows the hierarchy of components, their description, and the quantity of each required to make one unit of a product?
A bill of material
What shows in schematic form how a product is assembled?
An assembly chart
A route sheet provides an:
Sequence of operations necessary to produce the component
An assembly drawing:
Shows an exploded view of the product
A process sheet is a type of:
A document for production that gives the instruction to make a given quantity of a particular item, usually to a given schedule, is an:
The moment of truth is the critical moment between the service provider and the customer that exemplifies, enhances, or detracts from the customer expectations. True or false.
According to process chain analysis, firms intending to provide a value offering that focuses on customization should be positioned more toward the consumers process domain. True or false.
Which of the following is NOT a service design technique used to increase service efficiency?
Increase customer interaction
What type of analysis focuses on the ways in which processes can be designed to optimize interaction between firms and their customers?
Process chain network analysis
According to PCN analysis, service operations exist only within the areas of:
Surrogate interaction and direct interaction
According to PCN analysis, which process includes process steps in which one participant is acting on another participants resources, such as their information, materials, or technologies?
Payoffs, alternatives, and expected monetary values are terms associated with:
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