How can we help?

You can also find more resources in our Help Center.

12 terms

Meaning

STUDY
PLAY
symbols
all words are symbols, but not all symbols are words
discursive
words in non-verbal emblems (no question as to what it means)
presentational
correspond to visual communication
symbols have
literal, figurative and emotional meaning
semiotics
study of signs
sign
anything that stands for anything else. sign=signifier + signified
signifier
word, image, object
signified
the meaning
invisible aspects of communication
meaning, subjectivity, how we learn the meaning
nature of perception
learned and culture bound, backward looking-rely on past, selective, value-laden, relative
elements that enhance perception
violate expectations, novel, unique, contrast, repeated, incongruous, alter point of view
influences on perception
biology, personal, socio-cultural