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5 Written questions

5 Multiple choice questions

  1. Blogs with strict post length limits.
  2. A public relations term connoting free media such as mainstream media coverage.
  3. Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
  4. Web sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.
  5. Using consumers to develop and market product.

5 True/False questions

  1. Social CommerceA subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.

          

  2. Corporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.

          

  3. Media Sharing SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.

          

  4. Social New SitesWeb sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.

          

  5. Paid MediaA public relations term connoting free media such as mainstream media coverage.