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5 Written questions

5 Multiple choice questions

  1. A public relations term connoting free media such as mainstream media coverage.
  2. Blogs with strict post length limits.
  3. Independent blogs that are not associated with the marketing efforts of any particular company or brand.
  4. Web sites that combine the fun of social networking with the utility of location-based GPS technology.
  5. A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.

5 True/False questions

  1. Corporate BlogsBlogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.


  2. Social New SitesAny tool or service that uses the Internet to facilitate conversations.


  3. Owned MediaOnline content that an organization creates and controls.


  4. Review SitesWeb sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.


  5. Media Sharing SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.