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5 Written questions

5 Multiple choice questions

  1. Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
  2. A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
  3. Web sites that combine the fun of social networking with the utility of location-based GPS technology.
  4. A public relations term connoting free media such as mainstream media coverage.
  5. Using consumers to develop and market product.

5 True/False questions

  1. Social CommerceAny tool or service that uses the Internet to facilitate conversations.

          

  2. Noncorporate BlogsBlogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.

          

  3. Owned MediaA public relations term connoting free media such as mainstream media coverage.

          

  4. MicroblogsBlogs with strict post length limits.

          

  5. Social MediaAny tool or service that uses the Internet to facilitate conversations.