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5 Written questions

5 Multiple choice questions

  1. A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
  2. A public relations term connoting free media such as mainstream media coverage.
  3. Independent blogs that are not associated with the marketing efforts of any particular company or brand.
  4. A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.
  5. Using consumers to develop and market product.

5 True/False questions

  1. Review SitesWeb sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.

          

  2. Corporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.

          

  3. Social Networking SitesWeb sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.

          

  4. Media Sharing SitesWeb sties that allow users to upload and distribute multimedia content like videos and photos.

          

  5. Location-Based Social Networking SitesWeb sites that combine the fun of social networking with the utility of location-based GPS technology.