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5 Written questions

5 Multiple choice questions

  1. Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
  2. A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
  3. Web sties that allow users to upload and distribute multimedia content like videos and photos.
  4. Online content that an organization creates and controls.
  5. A public relations term connoting free media such as mainstream media coverage.

5 True/False questions

  1. Corporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.


  2. Social CommerceAny tool or service that uses the Internet to facilitate conversations.


  3. CrowdsourcingUsing consumers to develop and market product.


  4. MicroblogsBlogs with strict post length limits.


  5. Review SitesWeb sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.