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5 Written questions

5 Multiple choice questions

  1. Using consumers to develop and market product.
  2. A public relations term connoting free media such as mainstream media coverage.
  3. Online content that an organization creates and controls.
  4. Web sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.
  5. Blogs with strict post length limits.

5 True/False questions

  1. Corporate BlogsBlogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.

          

  2. Location-Based Social Networking SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.

          

  3. Media Sharing SitesWeb sties that allow users to upload and distribute multimedia content like videos and photos.

          

  4. Paid MediaContent paid for by a company to be place online.

          

  5. Social Networking SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.