Terms in this set (13)
Everyone's using it! Don't be left out.
Famous person or expert sells the product.
Good enough for the rich; product is "avant garde".
Relates product to ordinary people; opposite of snob appeal.
Using product tied to love of country.
Uses facts and figures to prove product is good.
Uses loaded words to stir up emotions; no evidence to support.
Uses positive images to convey emotions;
A catchy phrase or jingle to associate with product.
wit and humor
Use of humor causes consumer to remember product.
Using product will give you something in return.
Attaches a negative label to another product.
Uses claims so outrageous, they are believed to be true.
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