30 terms

Media Uses and Effects

Social Augmentation Hypothesis
People who use the Internet to communicate with others should expand their social networks
Social Compensation Hypothesis
The effects of the Internet on social and psychological well-being are positive
Social Information Processing Theory
Emphasizes the notion that even though communication using computers lacks the rich set of non-verbal cues available in face-to-face interaction, people can still use the available verbal cues to establish intimate relationships that rival those formed in face-to-face context.
4 Dimensions of Mood Management
1. Excitatory Potential
2. Absorption Potential
3. Semantic Affinity
4. Hedonic Valence
Media Attributes
1. Interactivity
2. Structure
3. Channel
4. Textuality
5. Content
3 Characteristics of Social Networking Sites
1. Public Profiles
2. Articulated lists of connections
3. Hyperlinks
1. Nodes
2. Arcs
3. Ego
3 Eras of Communication
1. Tribal Age
2. Print Age
3. Electronic Age
Technological Determinism
Emphasis on how the medium shapes our behavior, modes of thinking, seeing, and organizes society
Valid Transfers:
4 Hypothesis to test effects of offline relationships
1. Social Augmentation Hypothesis
2. Social Compensation Hypothesis
3. Social Information Processing
4. Social Displacment Hypothesis
Explicit Memories
Hippocampus: Particular details of an event that are more susceptible to change and decay
Implicit Memories
Amygdala: Memories of frightening events that are designed to be recalled quickly
Cognitive Strategies
Encourage children to think about the things they already know adn relate those things to the aspects of the movie that are scary
Non-Cognitive Strategies
Refrain from trying to encourage the child to think about the source of their fear
Perpetual Linkage
The new tendancy for youth to be constantly connected with each other through some type of technology
Development Theory
2 Differences in how children perceive reality as they grow older:
1. Perceptual: physical appearance
2. Conceptual: abstract, thought
4 Ways Parents influence how children consume media
1. Restrict access to medium
2. Engage in critical discussion about content
3. Coviewing
4. Parents serve as examples/models
2 General Communication styles in families
1. Concept-orientation: Encourage child to challenge ideasas
2. Socio-orientation: maintain harmony/ avoid controversy
2 Dangers of Sex in Media
1. Unrealistic Expectations
2. Desensitization Effect
Ecological Validity
How the experiment might apply to behavior that takes place outside of the carefully controlled world of the experimental laboratory
Mundane Realism
Details that don't match situations encountered outside teh laboratory
2 Sexual Content Interest Groups
1. Religious concerns Group
2. The parent's television council
2 Sources of Social Capital
1. Enforceable Trusts: Everyone knows everyone else
-have connections in reality
2. Reciprocity Norms: Not everyone Knows each other
-tendancy to accept most "friend requests"
Cool Media
media that allows high levels of participation and involvement: cartoons, TV, Internet
Hot Media
media that has higher information definition and does not involve the recipient of the message as intensely: film/photos
free communication and familial harmony
obedience and resistence to new ideas
free expression with little fear of punishment
little communication, little harmony