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Social Augmentation Hypothesis

People who use the Internet to communicate with others should expand their social networks

Social Compensation Hypothesis

The effects of the Internet on social and psychological well-being are positive

Social Information Processing Theory

Emphasizes the notion that even though communication using computers lacks the rich set of non-verbal cues available in face-to-face interaction, people can still use the available verbal cues to establish intimate relationships that rival those formed in face-to-face context.

4 Dimensions of Mood Management

1. Excitatory Potential
2. Absorption Potential
3. Semantic Affinity
4. Hedonic Valence

Media Attributes

1. Interactivity
2. Structure
3. Channel
4. Textuality
5. Content

3 Characteristics of Social Networking Sites

1. Public Profiles
2. Articulated lists of connections
3. Hyperlinks


1. Nodes
2. Arcs
3. Ego

3 Eras of Communication

1. Tribal Age
2. Print Age
3. Electronic Age

Technological Determinism

Emphasis on how the medium shapes our behavior, modes of thinking, seeing, and organizes society

Valid Transfers:


4 Hypothesis to test effects of offline relationships

1. Social Augmentation Hypothesis
2. Social Compensation Hypothesis
3. Social Information Processing
4. Social Displacment Hypothesis

Explicit Memories

Hippocampus: Particular details of an event that are more susceptible to change and decay

Implicit Memories

Amygdala: Memories of frightening events that are designed to be recalled quickly

Cognitive Strategies

Encourage children to think about the things they already know adn relate those things to the aspects of the movie that are scary

Non-Cognitive Strategies

Refrain from trying to encourage the child to think about the source of their fear

Perpetual Linkage

The new tendancy for youth to be constantly connected with each other through some type of technology

Development Theory

2 Differences in how children perceive reality as they grow older:
1. Perceptual: physical appearance
2. Conceptual: abstract, thought

4 Ways Parents influence how children consume media

1. Restrict access to medium
2. Engage in critical discussion about content
3. Coviewing
4. Parents serve as examples/models

2 General Communication styles in families

1. Concept-orientation: Encourage child to challenge ideasas
2. Socio-orientation: maintain harmony/ avoid controversy

2 Dangers of Sex in Media

1. Unrealistic Expectations
2. Desensitization Effect

Ecological Validity

How the experiment might apply to behavior that takes place outside of the carefully controlled world of the experimental laboratory

Mundane Realism

Details that don't match situations encountered outside teh laboratory

2 Sexual Content Interest Groups

1. Religious concerns Group
2. The parent's television council

2 Sources of Social Capital

1. Enforceable Trusts: Everyone knows everyone else
-have connections in reality
2. Reciprocity Norms: Not everyone Knows each other
-tendancy to accept most "friend requests"

Cool Media

media that allows high levels of participation and involvement: cartoons, TV, Internet

Hot Media

media that has higher information definition and does not involve the recipient of the message as intensely: film/photos


free communication and familial harmony


obedience and resistence to new ideas


free expression with little fear of punishment


little communication, little harmony

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