Terms in this set (41)
an argument that establishes a general observations and proceeds to a specific conclusion
a 3 part logical proof:
1) major premise
an argument which proceeds from several specific observations or facts to lead to a general conclusion
respect for the speakers established authority, experience, expertise, position, or status
respect for the trustworthy manner of the speaker
intelligence: speaker shows knowledge or experience with the subject, appears as an "expert"
Virtue: speaker presents as a person of good moral character, trustworthy, and ethical in conduct
Goodwill: speasker is "fair-minded" acknowledging differing views, respecting the audiences intelligence and showing concern for the good of all
or appeals to "fairness" appeal to the audience's sense of what is right, fair, proper, or just. These appeals demonstrate the speakers virtue (a good person) and goodwill a fair-minded person, concerned for the good of all).
making a counter argument the speaker presents the opposing sides view and shows how it is weak, faulty, or flawed
the act of acknowledging the validity of a point or argument made by the opposing side
overall the word choice may be described as
the act of changing or adjusting our communication style, tone, or diction to adapt to a particular audience, purpose, setting, or occasion
the speakers ability to adapt to changing circumstances, to seize the opportune moment, the right time and place for action
the attitudes or feelings associated with a given word
a words connotation can be positive, negative, or neutral, or have other associated meanings.
a trite, common, or tired expression made meaningless by thoughtless overuse
is a pleasant sounding word or term used to avoid a harsh or blunt word or term
words that appeal strongly to our senses, sight, sound, smell, taste, touch
use of a word that imitates a natural sound
a direct comparison of two things using the words "like" or "As"
an implied comparison of two things
the assigning of human qualities to a non-human thing
speaking to someone absent, dead or not human as if it could listen or reply
a deliberate exaggeration or overstatement
the use of words that are less strong than what would normally be expected for the circumstances
the use of two opposite or contradictory words side bye side, a verbal paradox
the speakers attitude toward the subject or audience
an apparent contradiction that actually holds a truth
a comparison showing the similarities between something familiar to something unfamiliar
reference to a literacy or historical person or event
the use of humor, wit, or ridicule, to expose human folly or vice
arrangement or order of words in sentence
presents the main point at the beginning of the sentence. It's direct and factual
presents the main point at the end of the sentence. It creates syntactic tension or suspense and builds to a climax at the end
is used when the subject of the verb is performer of the action
is used when the subject of the verb is the result or the receiver of the action.
is used when the subject is unknown or unimportant, or when the speaker wishes to avoid identifying the performer of the action
the repetition of patterns of words, phrases, or clauses in a sentence or in several sentences
repetition of words at the beginning of sentences
use of contrasting ideas in balanced phrases or clauses
makes an X
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