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Design Thinking Exam 1
Terms in this set (67)
Any human-built object, material, or mental
physical- printed photo
Article on 3D printing and how it could develop into physical (physical object), digital (pattern for object), or ephemeral (object changes based on need).
A designed object or place can operate in certain ways and have certain meanings
If designed object or place can operate in certain ways and have certain meanings; then, other operations and meanings may not be possible
meanings of designed objects and spaces reflect the society and culture that produce them
Design (Herbert Simon)
design is changing existing situations into preferred ones
Design (Tim Brown)
design thinking is a discipline that uses the designers sensibility and methods to match peoples needs with what is technologically feasible and what a viable business strategy can convert into customer value (desirability)
systematic evaluation at each step of the design process, using former or previous steps in order to move forward in the process
Why are feedback loops so important to design thinking?
they allow for refinement in the design process
IDEO design process model
six step process model that also makes use of feedback loops throughout
3. define (point of view)
Koberg and Bangnall design process model
1. Accept the situation
3. Define the problem
Constraints (Tim Brown)
Three components to design thinking
Why is prototyping valuable to designers?
Allows for inspiration, ideation, and implementation
Prototyping: "just enough"
enough ideas to build off of
successful, innovative, designers employ a particular form of logical reasoning
What is the relation of abductive reasoning to design thinking?
designers live in a world of "wondering"
actively look for new data points, challenge accepted explanations, and infer possible new worlds
disconnect between designers- comfortable vs innovative in business
Why is Charles Saunders Peirce's concept of "wondering" so important to abductive reasoning?
true first step of reasoning is not observation, it is wondering. question: "what could possibly be true"
What part of the design of the Blackberry required abductive reasoning?
Check email on the go- there was nothing like this and they made something different than the current model
is a thought process or method used to generate creative ideas by exploring many possible solutions
What is the correlation between play and creativity?
Play inspires greater creativity
how do researchers describe the state of mind during play?
captivating, motivating (want to do it), process focused (must like the activity- not result in money or prize), with pretense (imagination)
"state of flow"
non obvious connections to things (scissors- machines cutting things vs bunny ears example)
are crucial to developing design solutions that address the needs of the user
thoughtful representations of a particular person with particular needs
Sholmo Golz's articles on Personas
a collage that paints a picture to the world
Why does Joe Duffy feel that visual briefs are so important in the design process?
makes sure clients and designers are on the same page before designing, and know which design decisions can be considered and evaluated
How are visual briefs and association maps related to narrative?
shows a visual narrative with the persona
Components of persona development
3. end goals
Koberg + Bagnall (Accept)
find reasons for going on, state initial intentions, accept problem as a challenge, give up autonomy, allow problem to become a process.
Koberg + Bagnall (Analyze)
Get facts and feelings, get to know ins and outs of the problem, discover what the world of the problem looks like
Koberg + Bagnall (Define the problem)
Determine essential goals, decide main issues of the problem, conceptualize and clarify major goals concerning problem
Koberg + Bagnall (Ideate)
Search out all ways to get to the major goals, search out alternatives, generate options for achieving the essential goals
What is functionally possible within the foreseeable future.
What is likely to become part of a sustainable business model
What makes sense to people and for people
Feedback loop example
IDEO video when they had the three prototypes and then went back
Who is Tim Brown?
President of IDEO
Design constraints do not:
inhibit creativity unless you let them
Designed thinking takes place where?
in an environment of constraints
What are good designers inspired by? (Tim Brown)
Tim Brown feels that prototyping enables design thinkers to occupy all three spaces of his design process model.
what are the threes spaces?
Inspiration, ideation and implementation
Prototyping on inspiration:
allow designer to birth new ideas quickly
prototyping on ideation:
allow designer to develop ideas that incorporate the functional and emotional elements necessary to meet the demands of the market
what does prototyping help define?
prototyping and implementation
allows designer to communicate an idea with sufficient clarity to gain acceptance across an organization proving it and show that it will work in its intended market
what did shimano produce?
1. students emerge themselves in learning, they talk to experts, they conduct research
IDEO- stands for
d-school design process model
2. students watch how people behave and interact
students observe physical spaces and places
students talk to people about what they are doing, ask questions and reflect on what they see
What is the goal of IDEO understand?
To develop background knowledge through these experiences
What is the goal of IDEO observe?
help students develop a sense of empathy
Define/ Point of View (IDEO)
3. user + need + insight
students focus on becoming aware of peoples needs
insights are developed
the phrase "who might we..." is often used
Goal of Define/ Point of View IDEO
suggest how to make changes that will have an impact on peoples experiences
4. challenged to brainstorm a myriad of ideas
learn to suspend judgement
no ideas are rejected
a large quantity of ideas are desired
wild ideas are encouraged
what is the goal of ideate (IDEO)?
to become silly, savvy, risk takers, wishful thinkers, and dreamers of the impossible... and the possible
5. a rough and rapid portion of the design process
sketch, model, or a cardboard box
a way to convey an idea quickly
Goal of prototyping (IDEO)
to learn that it is better to fail early and often as they create prototypes
6. interactive process that provides students with feedback
purpose is to learn what does and doesn't work
involves going back to the prototypes and modifying them based on feedback
goal of testing (IDEO)
to ensure that students learn what works and what doesn't work for their users
three aspects to anthropological side of design thinking
insight, observation, empathy
learning from the lives of others
must include watching what people don't do, listening to what they don't say
standing in the shoes of others
Why are feedback loops important to designers?
allow for refinement during the design process
set of mental constraints that gives the project team a framework from which to begin, benchmarks, and a set of objectives
freedom of movement within a given space
state of mind during an activity- not the activity