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National Advertising?


When is the business life cycle most intense?


"New and Improved"

Monitor existing products

Products that haven't been offered yet

New product

Location, image, and goals

business considerations

Model, brand or size


products & services from a business

product mix

Declining sales

eliminate weak products

Exactly the right sofa

Shopping good.

Improve customer service image

store and credit cards

High shopping traffic without high rent


Two stores that help each other




Do what ever it takes to get a good


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