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Glittering Generality

Reverse Name calling, making you seem better


the basic idea that "everyone is doing it so why don't you do it too."

Name- Calling

Links a person, or idea, to a bad label


Using a famous person to endorse a product so that more people are likely to buy it

Card stacking

Deliberately taking sides in an argument. Does not mention the unfavorable parts of an argument

Ad hominem

Attacking someone personally instead of attacking their ideas

Logical Fallacy

The initial idea might seem logical but the end result never seem to work

Fancy Figures

Using big numbers to impress and overwhelm the consumer


Repeating a slogan over and over again until it is stuck in the consumers mind


shows important people supporting a position or idea

Appeal to fear

scaring someone into doing something

Appeal to prejudice

Basing something on ethnicity, race, or gender

Plain Folks

Making yourself seem like you are just one of the normal people so that you appeal to other normal people

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