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Terms in this set (24)

Focuses on businesses using social media
side note: the Internet started out as a BBS (bulletin board system) with the rise in social media we see it "retransforming the World Wide Web to what it was initially created for: a platform to facilitate information exchange between users."
Bruce and Susan Abelson founded ''Open Diary'' (weblog).
Weblog- "we blog". The growing availability of high-speed internet added to the popularity of this idea which sparked the idea for Myspace (2003) and FB (2004).
The term Social Media was coined around this time
Social Media is frequently related to Web 2.0 and User Generated Content
higher the social presence the higher the social influence that the communication has on behavior.
Media Richness Theory: based on the assumption that the goal of any communication is the resolution of ambiguity and the reduction of uncertainty.
Social Media: group of internet based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of User Generated Content.
Web 2.0 must have Adobe Flash, RSS (Really Simple Syndication), and AJAX (Asynchronous Java Script)
Opportunities & Challenges of Social Media
Collaborative Projects
Content Communities
Social Networking Sites
Virtual Game Worlds
Virtual Social Worlds
Out of these, Kaplan and Haenlein ranked Virtual social worlds as highest presence, richness, self-presentation, & disclosure. They ranked collab projects as the lowest
10 pieces of advice for businesses
5 about using media
choose carefully
pick the application, or make your own
ensure activity alignment
media plan integration
access for all
5 about being social
be active
be interesting
be humble
be unprofessional
be honest