SEO(search engine optimization)
-search google keyword planner
-input key word into wordpress by Yoast login
-keys to great SEO: post great content, have your blop shared on social channels and other high ranking websites (buzzfeed), use relevant key words, customize your URL, recieve comments on your posts
Google and Youtube ads on the blog
Ad networks: Martha Stewart, BlogHer, Gourmet Ads
social media campaigns
published books and Ebooks
you should be on all social media channels--but pick one and focus on it specifically (she does Instagram)
-keys to Facebook: posts should be at least 3 hours apart, ask questions to interact with your followers, promotional vs. entertaining vs. informational
-keys to instagram: use hashtags, but not too many, put the most recent link in your bio, post photos relevant to your brand, keep on trends o holidays, be yourself
-snapchat: great way to show "behind the scenes content", show off your personality
building your brand takes a lot of work and time to build but it is absolutely possible
The main objective of content communities is the sharing of media content between users. Content communities exist for a wide range of different media types, including text (e.g., BookCrossing, via which 750,000+ people from over 130 countries share books), photos (e.g., Flickr), videos (e.g., YouTube), and PowerPoint presentations (e.g., Slideshare) extra brain power/creative energy, you have a choice either to be a "couch potato" or to create content
actively participate in what you are watching or about other stuff
a word coined by Clay Shirky to describe the free time that people have on their hands to engage in collab. activities relative to web 2.0
posting anything is a good thing vs. technological determinism
content is "social currency" online
outcomes: creativity, memes, social good, nothing really bad can come out of it, entertainment
Jay Rosen--the people formerly known as the audience
digital media and social media have been disrupted of mass media, users decide when and where their engagement will be with mass media
People who were formerly known as audience
Blogs are often called "Little First Amendment Machines"
Now instead of connecting up to the Big Media, we connect across to it.
Horizontal relationship as opposed to vertical.
Dave Winer, one of the founders of blogging, said it back in 1994: "Once the users take control, they'll never give it back."
if you want to attract a community you must...
offer something original that people can react to and incorporate in their own work.
we are "The Active Audience" (according to Mark Thompson BBC director)
there's a new power balance between media and "real public"
the real public is now realer, less predictable, less fictional, and more able
mass media consumption: pushes to consumers, slow, can be misinterpreted
A goal-directed, active audience uses media to satisfy one of these needs:
Emotional (ex. drama/comedy)
Personal (self-esteem, status)
Social (interaction, relationships)
Escapism (entertainment/relieve tension or boredom)
the legacy media is trying to keep up with the "second screen" issue by allowing more comments, guest blogs, and asking their users to send them their photos/videos
they want to invite the "live" aspect of media but it is hard to make it works for all the time zones (ex. Miss America and NBC Olympics fail)
social media consumption: more selective, spreads quickly, messages stay the same
Connect with others
*Sense of community
Achieve social status
*Obtain social capital: economic and cultural capital in which social networks are central, transactions are marked by reciprocity, trust, and cooperation, and market agents produce goods and services not mainly for themselves, but for a common good.