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marketing management process
the process of 1)planning marketing activities, 2) directing the implementation of the plans and 3) controlling these plans
strategic management planning
the managerial process of developing and maintaining a match between an organization's resources and its market opportunities
the typical production oriented approach that vaguely aims at everyone with the same marketing mix
channel of distribution
any series of firms or individuals who participate in the flow of products from producer to final user or consumer
direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a video conference over the Internet
a personal communication between a seller and a customer who wants the seller to resolve a problem with a purchase- is often the key to building repeat business
an paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor
those promotion activities-other than advertising, publicity, and personal selling- that stimulate interest, trial, or purchase by final customers or others in the channel
a written statement of a marketing strategy and the time related details for carrying out the strategy
the expected earnings stream (profitability) of a firm's current and prospective customers over some period of time
opportunities that help innovators develop hard to copy marketing strategies that will be very profitable for a long time
a firm has a marketing mix that the target market sees as better than a competitor's mix
the marketing mix is distinct from and better than what's available from a competitor
identifies and lists the firm's strengths and weaknesses and its opportunities and threats
trying to increase sales of a firm's present products in its present markets- probably through a more aggressive marketing mix
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