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14 terms

Attitudes and Social Cognition-Week 10

STUDY
PLAY
What is social psychology?
Examines the influence on the way people think, feel and behave. How others influence us.
What is The Self?
The person-including mental processes, body and personality.
Self-concept-Persons concept of himself- a schema ( mental representation) about self.
Self-Esteem-A persons evaluation of himself-how much he likes and respects himself
Motives guiding the self
Motive for self-enhancement-Motive to maintain high self esteem
3 ways to maintain high self esteem:
1) Social comparisons-downward-better than everyone else
2) Self-handicapping ( set yourself up for failure)
3) Basking in reflected glory ( name-dropping)
Self-consistency:
Interpret information to fit the way we see ourselves and hang out with people who verify this view
Self-presentation:
Attempt to controll the impressions others form of yourself
Attitude
The way we evaluate a person, concept or group positively or negatively

3 Attitude components:
Cognitive, Emotional, Behavioural

Attitude strength-Durability of an attitude over time,affected by IMPORTANCE & ACCESSABILITY ( comes to mind easily)

Implicit attitudes-unconscious
Explicit attitudes-conscious

ATTITUDINAL AMBIVALENCE:
Attitude object associated with conflicting responses eg excercise ( know it is good for me but it's boring and time consuming)

Factors that impact on attitudes predicting behaviour:
1) Specifity-( recycle paper but not grey water)
2) Convenience
3) How attitude was acquired (personal experience?)
Persuasion
Deliberate attempt to change an attitude
Elaboration Likelihood Model
Knowing how to appeal to people requires figuring out if they will elaborate the argument or not.
Central route:
Inducing the recipient of a message to think carefully and weigh up the argument.
Peripheral route:
Appealing to less rational and thoughtful processes-influenced by superficial qualities
Cognitive dissonance
Percieved discrepancy between and attitude and a behaviour causing psychological tension. The tension motivates us to do something-change the behaviour or the attitude
Odd number of + is balanced
Even number of + is imbalanced= CD
Odd number of - is imbalanced=CD
Even number of - is balanced
Stereotypes
Characteristics attributed to people based on their membership of specific groups-overgeneralised, inacurate and resistant to new info.
Prejudice
Judging people based on stereotypes-leads to discrimination( behaviour)
Attribution
Inferring the causes of the mental states of others and ourselves
External attribution
Attributing behaviour to external situation
Internel attribution
Explaining behaviour due to personality traits
Fundamental Attribution Error
Attribute peoples behaviour to their personality and ignore possible situational causes
Self-serving bias
People tend to see themsleves in a more positive light than the way others see them.