442 Social Media Glossary
Key Terms from the field of Social Media
Terms in this set (54)
Application Programing Interface (API)
An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.
An Avatar is an image or username that represents a person online within forums and social networks.
Bit.ly is a popular free URL shortening service that provides statistics for the links users share online. Use it to condense long URLs and make them easier to share on social networks like Twitter.
Blog is a word that was created from the two words "Web log". Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Chat can refer to any kind of communication over the Internet, but traditionally describes one-to-one communication through a text-based chat client commonly called an instant messaging application.
Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social Web.
Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The reduction of classified advertising in newspapers across the United States has been attributed to Craigslist.
Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, etc.
A combination of the words crowd and outsourcing, it refers to asking a question via social media and collecting answers from your various communities and users. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals
Delicious is a free online bookmarking service that lets users save Web site addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
Eventbrite provides online event management and ticketing services. EventBrite is integrated with Facebook, so users can also promote their events there to drive more visits to their event page and sell more tickets. The service is free to use if your event is free; if you sell tickets to your event, there is a small fee per ticket.
Facebook is a social networking Web site. Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook is the largest social network in the world with more than 500 million users.
Flickr is a social network centered around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, and other methods.
Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial-up bulletin board system.
Google Documents is a group of Web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. All documents are stored and edited online, and allow multiple people to collaborate on a document in real-time.
Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags. A hashtag is similar to other Web tags — it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so - #socialmedia, #marketing, #hashtag.
HootSuite is a Web-based Twitter client for individuals and organizations. With HootSuite, you can manage multiple social media channels - such as Twitter profiles, pre-schedule tweets, and view metrics, and teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress, and other social networks via Web, desktop, and mobile platforms. It helps organizations use the social Web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.
Instant messaging (IM) is a form of real-time direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Lifecasting is a continual broadcast of events in a person's life through digital media. Typically, lifecasting is transmitted through the Internet and can involvethe use of wearable technology.
A "Like" is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message.
Link building is an aspect of search engine optimization (SEO) in which Web site owners develop strategies to generate links to their site from other Web sites in hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
LinkedIn is a business-oriented social networking site. LinkedIn is growing and has millions of registered users in more than 200 countries.
A lurker is a person who reads online discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
Founded in 2005, Mashable is the top source for news in social and digital media, technology, and Web culture. With more than 25 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.
A permalink is an address or URL of a particular post within a blog or Web site.
A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.
Real-time search is the concept of searching for and finding information online as it is produced. Advancements in search technology coupled with the growing use of social media enable online activities to be queried as they occur, whereas a traditional Web search crawls and indexes Web pages periodically and returns results based on relevance to the search query.
Reddit is a social news site similar to Digg and Newsvine. It's built upon a community of users who share and comment on stories.
RSS (most commonly expanded as Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works — such as blog entries, news headlines, audio, and video — in a standardized format. An RSS document (which is called a "feed", "Web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored Web sites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be Web-based, desktop-based, or mobile-device-based.
Scribd turns document formats such as PDF, Word, and PowerPoint into a Web document for viewing and sharing online.
In the context of social media, sentiment refers to the attitude of user comments related to a brand online. There has been an explosion of free and paid social media monitoring tools that measure sentiment, including TweetMeme, HootSuite, and PostRank, to name a few.
SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations, as well as share them on other social networks like Twitter and Facebook.
Skype is a free program that enables text, audio, and video chats between users. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages, and share files with other Skype users. Users can also purchase plans to receive phone calls through their Skype account.
Social Media Marketing
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis, or any other online collaborative media for marketing, sales, public relations and customer service.
Social Media Monitoring
Social media monitoring is a process of monitoring and responding to social media mentions related to a business or brand.
A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of Web sites.
Twitter is a platform that allows users to share 140-character-long messages publicly. User can "follow" each other as a way of subscribing to each others' messages. Additionally, users can use the @username command to direct a message towards another Twitter user.
Tumblr lets users share content in the form of a blog. Users can post text, photos, quotes, links, music, and videos from your browser, phone, desktop, or email.
Ustream is the leading live interactive broadcast platform that enables anyone with an Internet connection and a camera to engage their audience in a meaningful, immediate way. Unlike previous webcasting technology, Ustream uses a one-to-many model, which means that the user can broadcast to an audience of unlimited size.
A video blog (or vlog) is a blog the produces regular video content often around the same theme on a daily or weekly basis. An example of a successful video blog is Wine Library TV.
Vimeo is a popular video sharing service in which users can upload videos to be hosted online and shared and watched by others. Vimeo user videos are often more artistic and the service does not allow commercial video content.
Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
Web 2.0 is commonly associated with Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the Web. A Web 2.0 site (e.g. Facebook) enables its users to interact with each other as contributors to the site's content, in contrast to Web sites where users are limited to the passive viewing of information
Web analytics is the measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing Web usage.
A webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet.
A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box. Widgets are used on both Web sites and blogs.
A wiki is a Web site that allows the easy creation and editing of any number of interlinked Web pages via a Web browser, enabling collaboration between users.
Wikipedia is a free, Web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 15 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.
WordPress is a content management system and contains blog publishing tools that allow users to host and publish blogs. This blog runs on WordPress and uses the Thesis theme.
Yammer is a business communication tool that operates as an internal Twitter-like messaging system for employees within an organization. It provides real-time communication and reduces the need for e-mail.
Yelp is a social network and local search Web site that provides users with a platform to review, rate, and discuss local businesses. Over 31 million people access Yelp each month, putting it in the top 150 U.S. Internet websites.
YouTube is a video-sharing Web site where users can upload, share, and view videos. It is the largest video sharing site in the world.
Pam Dyer's Panorama Blog (some terms have been omitted and others have been edited as the terms have changed) - http://www.pamorama.net/2010/06/30/social-media-from-a-to-z-a-glossary/
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