52 terms

Visual Merchandising & Display

STUDY
PLAY
Visual Merchandising
Encompasses all of the physical elements that merchandises use to project an image to customers.
Display refers to
The visual/ artistic aspects of presenting a product to a target group of customers.
Goal of Visual Merch.
Is to create a + shopping experience that will compel the customer to return.
4 elements
1. Storefront
2. Marquee
3.Entrances
4. Window Display
Store Front
The exterior of the business.
Brand identity and help the company distinguish itself from its competitors and surrounding.
Signs
1. attract attention
2. Advertise a business
3. project brand identity
create the desired store image
name, letters, logo, materials and colors.
Marquee
is an architectural canopy that extends over a store's entrance.
Entrances
are usually designed with customers convenience and security in mind.
Window Display
used for visual merchandising
1. Initiate the selling price
2. create excitement
3. attract prospects.
Store layout
refers to ways that stores use floor space to facilitate and promote sales and service customers
Store layout & visual merchandiser design traffic patterns
to encourage browsing & impulse shopping
Storage space
is for items that are kept in inventory/ stockrooms
Customer space
is designed for the comfort and convenience of the customer.
Bright colors & lighting
used for teen/ children
Pastel colors & subtle lighting
for adults.
Fixtures are permanent
or moving store furnishings that hold & display merchandise.
Architectural display
consists of model rooms that allow customers to see how merchandise might look in their homes.
Store decorations
are displays that often coincide w/ seasons or holidays.
Open Displays
allow customers to handle & examine merchandise without the help of a sales person. EX: fruit stands
Closed Displays
Allow them to see but not touch. EX: Jewelry ceases
Kiosks
Offer immediate product availability
Props
Mir for sale, and used to make display look better, special display elements
Point- of- purchases
are designed to promote impulse purchases.EX: chips.
decorative props.
background scenery
Functional props.
Items that hold merchandise like mannequins
display
has about 4-6 secs. to attract the attention.
Display merchandise
- Visually appealing
- Appropriate for the season and the store's location
realistic setting
Shows product in natural environment
semi-real
Setting is not 100% done. Making the customer fillin the rest with their minds
abstract
does not imitate or even try.
lines
will directs the viewer attention
color wheel
illustrates the relationship with the colors
complementary
opposite
adjacent
next to each other
focal point
attracts attention first
Selling space
Anything that leads to a sale. Ex: display
Merchandising space
Inventory space
Personal space
Employee pace, lockers, break room
Customer space
Space for the convenience of the customers ex: fitting rooms
Elements that make up a store
-lighting
-floors
-colors
-fixtures
-permanent or movable
And used to display goods
Interior displays
All things make up stores / displays make up a store. Free standing and not attached to anything.
Balance
Formal-symmetrical display
Informal- balance out a large object on one side, with several smaller objects in the other side.
Motion
-use motion by using motorized props
-lines to imitate motion
Lighting
-sets the mood
-creates a focal point
-colored lighting=less formal
Shape
Created by the props, fixtures, and the merchandise that is used
Direction
Where the eye moves when the dull say is viewed
-need a focal point
-build a display around an imaginary triangle.
Texture
-Same texture has a cohesiveness(complimets)
- opposite creates contrast
Proportion
-relationship between and among the objects in the display
-relationship to the merchandise and the props in the display
-needs to be proportion w/ and signage in the display
Line of goods display
Shows 1 type of product/ several different styles, colors, sizes
Related merchandise display
-several complimentary products from different product lines are displayed together.
Assortment display
-display of unrelated items used to emphasize price, and show a wide range of merchandise that's is available for sale at a store.
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