Visual Merchandising & Display
Terms in this set (...)
Encompasses all of the physical elements that merchandises use to project an image to customers.
Display refers to
The visual/ artistic aspects of presenting a product to a target group of customers.
Goal of Visual Merch.
Is to create a + shopping experience that will compel the customer to return.
4. Window Display
The exterior of the business.
Brand identity and help the company distinguish itself from its competitors and surrounding.
1. attract attention
2. Advertise a business
3. project brand identity
create the desired store image
name, letters, logo, materials and colors.
is an architectural canopy that extends over a store's entrance.
are usually designed with customers convenience and security in mind.
used for visual merchandising
1. Initiate the selling price
2. create excitement
3. attract prospects.
refers to ways that stores use floor space to facilitate and promote sales and service customers
Store layout & visual merchandiser design traffic patterns
to encourage browsing & impulse shopping
is for items that are kept in inventory/ stockrooms
is designed for the comfort and convenience of the customer.
Bright colors & lighting
used for teen/ children
Pastel colors & subtle lighting
Fixtures are permanent
or moving store furnishings that hold & display merchandise.
consists of model rooms that allow customers to see how merchandise might look in their homes.
are displays that often coincide w/ seasons or holidays.
allow customers to handle & examine merchandise without the help of a sales person. EX: fruit stands
Allow them to see but not touch. EX: Jewelry ceases
Offer immediate product availability
Mir for sale, and used to make display look better, special display elements
Point- of- purchases
are designed to promote impulse purchases.EX: chips.
Items that hold merchandise like mannequins
has about 4-6 secs. to attract the attention.
- Visually appealing
- Appropriate for the season and the store's location
Shows product in natural environment
Setting is not 100% done. Making the customer fillin the rest with their minds
does not imitate or even try.
will directs the viewer attention
illustrates the relationship with the colors
next to each other
attracts attention first
Anything that leads to a sale. Ex: display
Employee pace, lockers, break room
Space for the convenience of the customers ex: fitting rooms
Elements that make up a store
-permanent or movable
And used to display goods
All things make up stores / displays make up a store. Free standing and not attached to anything.
Informal- balance out a large object on one side, with several smaller objects in the other side.
-use motion by using motorized props
-lines to imitate motion
-sets the mood
-creates a focal point
-colored lighting=less formal
Created by the props, fixtures, and the merchandise that is used
Where the eye moves when the dull say is viewed
-need a focal point
-build a display around an imaginary triangle.
-Same texture has a cohesiveness(complimets)
- opposite creates contrast
-relationship between and among the objects in the display
-relationship to the merchandise and the props in the display
-needs to be proportion w/ and signage in the display
Line of goods display
Shows 1 type of product/ several different styles, colors, sizes
Related merchandise display
-several complimentary products from different product lines are displayed together.
-display of unrelated items used to emphasize price, and show a wide range of merchandise that's is available for sale at a store.
Marketing- Visual Merchandising and Display
Visual Merchandising & Display
Chapter 18 Visual Merchandising and Display
Los efectos de la pobreza
Spanish AP la diversidad de la familia
History roaring twenties