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Marketing - Providing Value to Customers - Section 1
Terms in this set (7)
Set of processes for creating, communicating, and delivering value to customers and for improving customer relationships.
Basic philosophy of satisfying customer needs while meeting organizational goals.
Plan for selecting a target market and creating, pricing, promoting, and distributing products that satisfy customers.
Specific group of customers who should be interested in your product, have access to it, and have the means to buy it.
Buyers who want a product for personal use.
Buyers who want a product for use in making other products.
Group of potential customers with common characteristics that influence their buying decisions.
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