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The Marketing Mix
Terms in this set (14)
Combination of product, price, place, and promotion (often called the four Ps) used to market products.
Process of collecting and analyzing data that's relevant to a specific marketing situation.
Information used in marketing decisions that has already been collected for other purposes.
Newly collected marketing information that addresses specific questions about the target market.
Group of individuals brought together for the purpose of asking them questions about a product or marketing strategy.
Word, letter, sound, or symbol that differentiates a product from similar products on the market.
Word, symbol, or other mark used to identify and legally protect a product from being copied.
Product made by a manufacturer and sold to a retailer who in turn resells it under its own name.
Product with no branding information attached to it except a description of its contents.
Branding strategy in which a manufacturer sells one or more products under its own brand names.
Value of a brand generated by a favorable consumer experience with a product.
Consumer preference for a particular brand that develops over time based on satisfaction with a company's products.
Container that holds a product and can influence a consumer's decision to buy or pass it up.
Information on the package of a product that identifies the product and provides details of the package contents.
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