Consumers, like marketers, have an obligation to act ethically
and responsibly in the exchange process and in the use and disposition of products. Unfortunately, consumer behavior is
spotty on both counts. Unethical consumer behavior includes
filing warranty claims after the claim period; misredeeming
coupons; pirating music, movies, and software from the Internet; and submitting phony insurance claims, among other
behaviors. Unethical behavior is rarely motivated by economic
need. Rather, research indicates that this behavior is influenced
by (a) a belief that a consumer can get away with the act and it
is worth doing and (b) the rationalization that such acts are justified or driven by forces outside the individual—"everybody
does it." Consumer purchase, use, and disposition of environmentally sensitive products relate to consumer social responsibility. Even though consumers are sensitive to ecological issues
they (a) may be unwilling to sacrifice convenience and pay potentially higher prices to protect the environment and (b) lack
the knowledge to make informed decisions dealing with the
purchase, use, and disposition of products.
Kerin (2014-01-15). Marketing (Page 106). McGraw-Hill Education. Kindle Edition.