CMC Chapter 3
Terms in this set (24)
The intended receiver of a multimedia message or campaign
A two-column script format widely used in the production of radio and television
commercials, music videos, promotional videos, education and training programs,
documentaries, interactive narratives, etc. The left-hand column of an AV script has
information about the video portion of a program while the right-hand column
contains the audio portion.
A person or company for whom a multimedia project is being produced. The client
is the content expert, the one most familiar with the mission, goals, and needs of the
organization or cause they represent.
The preproduction process of developing a working idea and the strategies for
creating an intentional and effective communication message using tools of
A part of intellectual property law that deals with protecting the rights of the creator
of an original work (literary works, musical compositions, radio and television
broadcasts, photographs, etc.).
The shared characteristics of a population such as age, ethnicity, gender, income,
race, and religion.
Or ideation. The creative process of developing approaches and solutions for
solving a communications problem.
A legal term having to do with the rights given to individuals for protecting the
tangible products of human thought and creativity as expressed through various
A full-size layout of a visual design developed for the purpose of refining or testing
The preproduction phase of multimedia design involving several steps, including:
problem identification, needs assessment, research, idea generation, concept
development, writing, budgeting, and scheduling.
The first phase of the Three Ps process model. This phase often begins with the
client-producer meeting and ends with consensus on an executable plan.
The second phase of the Three Ps process model. During this phase, the individual
components or elements of a multimedia project are acquired or produced.
The third phase of the Three Ps process model. This is the building phase of the
multimedia design process where the finished product is assembled, tested, refined,
and ultimately presented to the client for approval.
Visual aids used during the planning and design process to refine a concept before
going into production. The following previsualization tools are used often in
multimedia design: treatment, storyboard, script, wireframe, mockup, and
An individual or company with expertise in the process and tools for crafting an
effective multimedia message and delivering it strategically to a target audience
A paper or working model of a multimedia project designed for simulation and
An industry-standard scriptwriting convention used widely throughout the motion
picture and television industries
A written narrative framework for organizing the visual and audio portions of a
An organized panel of images and/or text used for previsualizing a linear or
nonlinear sequence of actions or steps
Or target market. A group of consumers that a company has strategically identified
as potential users of its goods and services.
A short narrative description of a project. Provides the reader with a concisely
written summary about a concept or story idea.
The process of evaluating and refining a multimedia product (prior to a public
release) through testing on a sample population of users and soliciting their
The ability to envision a finished product or outcome in your head before the actual
design and construction phases begin.
A simple visual representation of the layout or skeletal structure of a multimedia
page or interface.
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