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MKTG CH 11
Terms in this set (24)
a wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods
a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation
giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees
two or more outlets that are commonly owned and controlled
a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods
a retail organization that carries a wide variety of product lines- each line is operated as a separate department managed by specialist buyers or merchandisers
a retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume
off-price retailing operation that is owned and operated by a manufacturer and that normally carries the manufacturer's surplus, discontinued, or irregular goods.
a contractual association between a manufacturer, wholesaler, or service organizations ( a franchiser) and independent businesspeople ( franchises) who buy the right to own and operate one or more units in the franchise system.
independent off-price retailer
off-price retailer that is either independently owned and run or is a division of a larger retail corporation
manufacturers' sales branches and offices
wholesaling by sellers or buyers themselves rather than through independent wholesalers
independently owned business that takes title to the merchandise it handles
retailer that buys at less-than-regular wholesale prices and sells at less than retail. examples are factory outlets, independents, and warehouse clubs
a business whose sales come primarily from retailing
all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness uses.
a retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others
a group of retail businesses planned, developed, owned, and managed as a unit
a retail store that carries a narrow product line with a deep assortment within that line
a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products
a store much larger than a regual supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services
off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who pay annual membership fees
a concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced
a firm engaged primarily in wholesaling activities
all activities involved in selling goods and services to those buying for resale or business use.
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