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8 terms

Chapter 19 advertising

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Advertising
Any paid form of non-personal communication about an organization, good, service, or idea.
Product advertising
This focuses on selling a good or service.
Pioneering or informational advertising
This tells people what it is, what it can do, and where it can be found.
Competitive or persuasive advertising
This type of advertising promotes specific features and benefits to persuade consumers.
Institutional advertising
This type of advertising builds goodwill or an image for an organization rather than it promoting a specific good or service.
Consumer oriented sales promotions
Sales tools to promote a companies advertising and personal selling.
Trade oriented sales promotion
These are sales promotion directed toward intermediaries.
Cooperative advertising
Shoprite advertising the great taste of doritos while also advertising how affordable shoprite makes them is an example of what?