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Any paid form of non-personal communication about an organization, good, service, or idea.
Pioneering or informational advertising
This tells people what it is, what it can do, and where it can be found.
Competitive or persuasive advertising
This type of advertising promotes specific features and benefits to persuade consumers.
This type of advertising builds goodwill or an image for an organization rather than it promoting a specific good or service.
Consumer oriented sales promotions
Sales tools to promote a companies advertising and personal selling.
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