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Terms in this set (7)
3 C's (sustainable competitive advantage)
Customers, Companies and Competition
5 C's
Customers, Companies, Competition, Context, Collaboraters
Marketing Mix (7)
Product, Service, Brand, Incentives, Price, Communication and Distribution
4 P's (managing an offering)
Product, Price, Promotion, Placement
5 forces of competition
new entrants, suppliers, competitors, buyers and substitutes
conjoint analysis
consider conjointly the set of attributes that comprise a product as a template for understanding consumer preferences
partworths
attractiveness score for each level of feature
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