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The marketing activities that make potential customers, partners and society aware of and attracted to the business's offerings
Integrated marketing communications (iMc)
The coordination of promotional efforts to maximize the communication effect
An approach in which a product is promoted to consumers to create demand upward through the marketing Distribution Channel
An approach in which a product is promoted to the next organisation down the marketing distribution channel
Promotional efforts designed to build and sustain good relations between an organisation and it's stakeholders
Short-term incentives to encourage purchase of a product by either resellers or consumers
Bonus products given for free or sold at a heavily discounted price when another producr is purchased
The presentation of marketing messages at an event that is sponsored by an unrelated business or a competitor
The paid inclusion of products in movies, television shows, video games, songs and books.
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