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a component of attitude that reflects what the person feels about the issue at hand
the component of attitude that concerns the action that a person takes regarding the issue at hand
compensatory decision rule
when a buyer is willing to compromise between two characteristics of a product
consumer decision rule
the set of rules that buyers use consciously or subconsciously while deciding whether or not to buy
extended problem solving
a purchase decision process where the buyer spends ample time researching because the purchase is thought to have a high amount of risk involved
external locus of control
occurs when the consumer believes that fate controls all alternatives or outcomes
includes the price of the initial purchase as well as costs of maintaining or using it
internal locus of control
occurs when a consumer believes that he has control over the outcome. he will spend more time evaluating alternative buys because he believes his decision is influential
a component of psychographics; refers to the way that a person lives his life to achieve goals
Maslow's Heirachy of Needs
a paradigm that suggests that if the lower level of needs are fulfilled then the upper levels of human needs will be more likely to be fulfilled as well
the first step of the consumer buying process where a person wants to go from their needy state to a state of satisfaction
non-compensatory decision rule
when u will only buy a product based on preset stipulations regardless of the products other attributes
the process by which people select, organize and interpret information to form a meaningful picture of the world
refers to a pattern of behavior tied to life event that determine how and what people consume
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