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15 terms

Marketing Principles - 12

Marketing principles chapter 12 summary of terms
STUDY
PLAY
Electronic Marketing
The activities involved in planning and implementing marketing in the electronic environment
Profiling
The process of getting to know about potential customers before they make a purchase and to find out more about existing customers
Interaction
The ongoing of information between marketer and customer (or potential customer).
Push advertising
Advertising sent from the marketer to the customer
Pull advertising
Advertising that the customer actively seeks out
Digitalisation
The ability to deliver a product as information ot to preset information about a product digitally
Web 2.0
The various technologies and experiences that involve online communities where members contribute to and build the community and the content, and where users can substantially control their own online experience through custominsation and interactivity
Viral marketing
The use of social networks to spread a marketing message
Portal
A website that is designed to act as a gateway to other related sites
Search engine optimisation (Seo)
Tailoring features of a website to try to achieve the best possibly ranking in search results returned by a search engine
Search engine marketing
Paid advertising that appears similarly to a search result on a search engine page
Spam
Unsolicited commercial electronic messages
Customer relationship management (crm)
The processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships
Intranet
An internal website for the use of staff
Extranet
A private website for sharing information securely between different organisations