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The activities involved in planning and implementing marketing in the electronic environment
The process of getting to know about potential customers before they make a purchase and to find out more about existing customers
The ability to deliver a product as information ot to preset information about a product digitally
The various technologies and experiences that involve online communities where members contribute to and build the community and the content, and where users can substantially control their own online experience through custominsation and interactivity
Search engine optimisation (Seo)
Tailoring features of a website to try to achieve the best possibly ranking in search results returned by a search engine
Search engine marketing
Paid advertising that appears similarly to a search result on a search engine page
Customer relationship management (crm)
The processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships
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